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ERIC Number: EJ625025
Record Type: CIJE
Publication Date: 2001
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0010-0889
A Content Analysis of College and University Viewbooks (Brochures).
Hite, Robert E.; Yearwood, Alisa
College and University, v76 n3 p17-21 Win 2001
Systematically examined the content and components of college viewbooks/brochures. Compiled findings on: (1) physical components (e.g., photographs and slogans); (2) message content based on school characteristics such as size, type of school, enrollment, location, etc.; and (3) the type of image schools with different characteristics are seeking to portray. (EV)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A