ERIC Number: ED119609
Record Type: Non-Journal
Publication Date: 1975-Oct
Weekend Commercial Children's Television, 1975. A Study of Programming and Advertising to Children on Five Boston Stations.
Barcus, F. Earle
Some 25-1/2 hours of Boston commercial television for children were monitored on a Saturday and Sunday in April 1975. The monitoring covered three network affiliated stations and two independent UHF stations. Monitoring, coding, and editing provided much statistical data, which was analyzed to yield findings in the areas of distribution of broadcast time, nature of programs, advertising, program promotion, commercial practices, advertising of edibles and noncommercial announcements. Among the findings, it was reported that there was a commercial message an average of every 2.9 minutes for all stations. About 8 or 10 minutes was entertainment programing, and more than half of that was cartoon comedy. Eight of 10 stories contained some incidental or more serious violence, and more than one in four were classified as saturated with violent acts. The most frequent subject-matter of the stories was interpersonal rivalries and conflicts, with little rationale given to them. Cereals and candies accounted for almost half of the ads, and the voice speaking in commercials was most often an adult male. About 68% of all produce commercials were for edibles, and of these, 64% were sugared. (HB)
Descriptors: Advertising, Behavioral Science Research, Children, Programing (Broadcast), Publicize, Surveys, Television, Television Commercials, Television Research, Television Viewing, Weekend Programs
Action for Children's Television, 46 Austin Street, Newtonville, Massachusetts 02160 ($10.00)
Publication Type: Reports - Descriptive
Education Level: N/A
Authoring Institution: Action for Children's Television, Boston, MA.
Identifiers - Location: Massachusetts (Boston)