Peer reviewedERIC Number: EJ114496
Record Type: CIJE
Publication Date: 1974
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Political Broadcast Advertising and Primary Election Voting
Wanat, John
Journal of Broadcasting, 18, 4, 413-422, F 74
Results of a research project which hypothisized that: Other things being equal, the heavier a candidate's usage of broadcast advertising in a primary election campaign, the greater will be his share of the votes in the election. (Author/HB)
Descriptors: Advertising, Elections, Mass Media, Media Research, Political Attitudes, Public Opinion, Publicize, Television, Voting
Publication Type: N/A
Education Level: N/A
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Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
