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Jillapalli, Ravi K.; Wilcox, James B. – Journal of Marketing Education, 2010
The trend among students to advocate their professors online continues to generate interest within marketing academia. Brand advocacy in products and services has played a vital role in marketing. However, no known research to date has embraced the idea of brand advocacy in marketing education. This research builds on the recent human brand…
Descriptors: Business Administration Education, Student Evaluation of Teacher Performance, Teacher Student Relationship, Attachment Behavior
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Lomer, Sylvie; Papatsiba, Vassiliki; Naidoo, Rajani – Studies in Higher Education, 2018
This article examines national branding of UK higher education, a strategic intent and action to collectively brand UK higher education with the aim to attract prospective international students, using a Bourdieusian approach to understanding promises of capitals. We trace its development between 1999 and 2014 through a sociological study, one of…
Descriptors: Higher Education, Knowledge Economy, Competition, Marketing
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Lee, Jason W.; Wallace-McRee, Laci – International Journal of Kinesiology in Higher Education, 2018
Teaching a student how to get a job is just as important as teaching them how to do that job. This article identifies practical resources geared towards building self-awareness regarding students' personal brands, including identifying strengths, as well as areas for improvement for career advancement. A personal brand includes skills and…
Descriptors: Marketing, Career Development, Technology Uses in Education, College Instruction
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Orhan, Serdar; Kaplan, Zeynep – Universal Journal of Educational Research, 2018
The purpose of this study is to determine the factors affecting brand preference and loyalty of physical education and sports teachers and to analyse it according to the demographic characteristics. The research population is composed of 265 physical education teachers working in Elazig province. The research sample is composed of 158 male and 39…
Descriptors: Reputation, Physical Education, Physical Education Teachers, Income
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Sedwick, Victoria; Leal, Anne; Turner, Dea; Kanu, A. Bakarr – Journal of Chemical Education, 2018
The monitoring of metals in commercial products is essential for protecting public health against the hazards of metal toxicity. This article presents a guided inquiry (GI) experimental lab approach in a quantitative analysis lab class that enabled students' to determine the levels of aluminum in deodorant brands. The utility of a GI experimental…
Descriptors: Metallurgy, Chemistry, Science Education, Inquiry
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Yao, Qingjiang; Martin, Mary C.; Yang, Hsin-Yen; Robson, Scott – Journal of Marketing for Higher Education, 2019
Based on a representative sample of students from four public universities in a Midwestern state, this study finds that universities' campus diversity has positive influences on their students' diversity awareness and social trust and no negative effects on those universities' internal brand identification. Diversity awareness and ethnic identity…
Descriptors: State Universities, Student Attitudes, Student Diversity, Trust (Psychology)
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Brand, Susan Trostle; Maasch, Susan L. – Childhood Education, 2017
By using carefully selected children's literature and related curricular activities, and including parents and community members in information sessions and newsletters, teachers can make a positive difference in the lives of individuals who are transgender and/or those who live in diverse families. As children see positive depictions of children…
Descriptors: Childrens Literature, Books, Sexual Orientation, Sexual Identity
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Brand, Brenda; Kasarda, Mary; Williams, Christopher Bryant – Technology and Engineering Teacher, 2017
As the emphasis on STEM education increases, the "E" (engineering) in the acronym is gaining more attention in K-12 education. K-12 educators are urged to develop new and creative strategies for engaging youth in science and engineering activities that encourage them to be inventors and not just consumers. The Inquiry By Engineering…
Descriptors: STEM Education, Engineering Education, Design, Creativity
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Gong, Zijian; Holiday, Steven – Journal of Media Literacy Education, 2021
This research examined whether parents can recognize modified brands in children's programming, and whether program educational value and active mediation intention would moderate perceptions of modified brand references. An experiment was conducted with 109 parents of child(ren) between 3-6 years old. Participants watched clips that…
Descriptors: Parent Attitudes, Positive Attitudes, Consumer Economics, Advertising
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Jahanbani, Nakissa; Willis, Charmaine; Lee, Donnett – Journal of Political Science Education, 2018
The learning curve on how to become a Teaching Assistant (TA) can be rather steep. In this paper, the authors explore three areas they wish they were advised in prior to beginning their teaching careers. The lessons are centered on balancing expectations and responsibilities in the following areas: 1) prioritizing their own work and research over…
Descriptors: Teaching Assistants, Reflection, Doctoral Programs, Graduate Students
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Testers, Laurent; Gegenfurtner, Andreas; van Geel, Rolf; Brand-Gruwel, Saskia – Frontline Learning Research, 2019
An important goal of educational designers is to achieve long-term transfer of learning that is the learner's application of newly acquired competencies. Extensive research during more than a century shows that especially in formal educational settings this fundamental aspect of education often occurs poorly or not at all, leading to what is…
Descriptors: Information Literacy, Transfer of Training, College Students, Adult Students
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Green, André M.; Brand, Brenda R.; Glasson, George E. – Science Education, 2019
African American undergraduates' decision to change from science, technology, engineering, and mathematics (STEM) majors while enrolled at a predominantly White university was the focus of this study. Through open-ended interviews, the students discussed circumstances leading to their nonpersistence. Commonly published reports on the lower…
Descriptors: African American Students, Undergraduate Students, STEM Education, Majors (Students)
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Ackermans, Kevin; Rusman, Ellen; Brand-Gruwel, Saskia; Specht, Marcus – Educational Technology Research and Development, 2019
For learners, it can be difficult to imagine how to perform a complex skill based on textual information from solely a text-based analytic rubric. Rubrics lack (1) the contextual information needed to convey real-world attributes (2) the dynamic information (such as gesturing in the complex skill of presenting) (3) the procedural information…
Descriptors: Problem Solving, Instructional Design, Video Technology, Scoring Rubrics
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Turnbull, Sarah – Journal of Advertising Education, 2019
Providing students with employability skills is an important aspect of advertising education. However, as educators we must also be prepared to encourage students to think about a brand's responsibility and consider how advertising can help address important issues facing society.
Descriptors: Advertising, Employment Potential, Merchandise Information, Teaching Methods
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Tan, Huimin; Wan, Fang; Qiu, Pingping – Journal of Teaching in International Business, 2017
Chinese domestic brands have developed rapidly in recent years, and yet few of them have entered global competition as product or service brands brands with exceptions such as Huawei. In addition, the evolution of Chinese brands has hardly been understood or introduced properly by international business educators. In this article, we identify the…
Descriptors: Competition, Business, Hospitality Occupations, Reputation
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