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ERIC Number: ED287329
Record Type: Non-Journal
Publication Date: 1987-May-1
Pages: 26
Abstractor: N/A
Reference Count: N/A
Differentiating Bona Fide Strategic Planning from Other Planning.
Meredith, Mark; And Others
The extent to which a college has been engaged in strategic planning was studied with a sample of 96 institutions which had been identified as using strategic planning in a 1985 study. Survey questions consisted of a mixture of: (1) activities proper and essential to strategic planning; and (2) approaches and views of strategic planning that have little to do with the concept. The premise was that the higher the number of strategic responses, the greater the extent to which an institution is engaged in what can be considered bona fide strategic planning. The average number of strategic responses was similar among institutional types, control, and size. Findings revealed that not all institutions that asserted that they were engaged in strategic planning were so engaged (i.e., perhaps only one-third were). The number of institutions conducting bona fide strategic planning appeared to be smaller than suggested in previous research. Strategic planning is defined, and factors differentiating strategic planning from traditional long-range planning are listed. Three guidelines for conducting strategic planning are offered. (SW)
Publication Type: Reports - Research
Education Level: N/A
Audience: Administrators; Policymakers; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A