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ERIC Number: EJ403546
Record Type: CIJE
Publication Date: 1989
Pages: N/A
Abstractor: N/A
Fitness Promotion for Adolescent Girls: The Impact and Effectiveness of Promotional Material which Emphasizes the Slim Ideal.
Shaw, Susan M.; Kemeny, Lidia
Adolescence, v24 n95 p677-87 Fall 1989
Looked at techniques for promoting fitness participation among adolescent girls, in particular those which emphasize the slim ideal. Relative effectiveness of posters using different models (slim, average, overweight) and different messages (slimness, activity, health) was tested using 627 female high school students. Found slim model to be most effective poster, while slimness was least effective message. (Author/NB)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A