An introduction by Jon Baggaley provides background information on this international conference and its participants, and introduces 10 papers which were presented. The papers are as follows: (1) "Teaching Production Research and Design: The Interface of Theory and Practice" (James M. Linton); (2) "The Impact of Television on Adolescents in South Africa" (D. P. van Vuuren); (3) "Why Teenagers Watch Television: Implications for ETV Production" (Gary M. Gould, Michael J. Holosko, and Jon P. Baggaley); (4) "The TV Ontario Academy: The Use of Television Broadcasting and Computer-Managed Learning for Adults" (Ignacy Waniewicz and Robert Tilroe); (5) "Evaluation of Television Formats and Viewing Behaviour" (Barry S. Green and James Matsui); (6) "Predicting Performer Effectiveness: Methodologies for TV Presenter Selection" (Gary Coldevin and Robert Bernard); (7) "Biometric Communication Research for Television" (M. S. Malik); (8) "Second Generation Electronic Testing Technology Applied to Television Evaluation" (Rand Nickerson); (9) "Formative Research in Rural Education" (Kirk Smith and Jon P. Baggaley); and (10) "Visual Biases in Television Campaign Coverage" (Hans Kepplinger and Wolfgang Donsbach). References are included for most of the papers and a list of conference participants is appended. (JB)