ERIC Number: ED208867
Record Type: Non-Journal
Publication Date: 1978
Biometric Communication Research for Television.
Malik, M. F.
Biometric communication research is defined as research dealing with the information impact of a film or television show, photographic picture, painting, exhibition, display, or any literary or functional texts or verbal stimuli on human beings, both as individuals and in groups (mass audiences). Biometric communication research consists of a series of specific tests--sondages performed by psychophysiological instrumentation on live persons who receive the media information input. Information processing perception and storages within the human world are seen as an energetic process with catalytic characteristics; therefore, what is measured in biometric research are energetic changes in the human body due to the information impact from films, television, radio programs, or generally due to the perception of the informational environment. (Author/LLS)
Publication Type: Information Analyses; Reports - Research
Education Level: N/A
Authoring Institution: N/A