Guided by the missions and visions, higher education institutions utilize benchmarking processes to identify better and more efficient ways to carry out their operations. Aside from the initial planning and organization steps involved in benchmarking, a matching or selection step is crucial for identifying other institutions that have good reputations and the best records in the areas of interest for making comparisons. Prior to planning site visits and other in-depth studies, comparative institutional survey data offer a cost-effective way to guide the selection step for locating prospective institutions for benchmarking. This chapter will provide an overview of how commonly used institutional survey data may jump-start the matching or selection step of the benchmarking process, a discussion of caveats in handling of institutional survey data for comparing baseline data and measuring performance gaps with other institutions, and will offer some suggestions for addressing topic coverage issues associated with using institutional survey data for benchmarking.