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ERIC Number: ED139944
Record Type: RIE
Publication Date: 1975-Jul
Pages: 40
Abstractor: N/A
Commercial and Advertising Art. Performance Objectives. Basic Course.
Atkinson, Floyd
Several intermediate performance objectives and corresponding criterion measures are listed for each of 12 terminal objectives for a basic commercial and advertising art course. The materials were developed for a two-semester (2 hours daily) course to enable tenth, eleventh, and twelfth grade students to develop competencies in the care and use of tools; various forms of lettering with pen and brush; creative perception; value of perspective; theories of layout; mechanical processes in art production; and safety. Instruction emphasizes advertising theory, preparation of copy, lettering, drawing exercises, and silk screen. The titles of the twelve terminal objectives are Orientation, Safety, Purpose and Care of Lettering Brushes, Tools and Materials, Brush Lettered Alphabets, Art Tools and Materials, Fundamentals of Drawing with Pencil and Pen, Basic Shapes with Single Light Source, Properties of Line, Perspective Drawing, Figure Construction and Composition, and Layout, Design and Composition. (This manual and 54 others were developed for various secondary level vocational courses using the System Approach for Education (SAFE) guidelines.) (HD)
Publication Type: Guides - General
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: Duval County School Board, Jacksonville, FL.
Note: For a related document see CE 010 979