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ERIC Number: ED158769
Record Type: RIE
Publication Date: 1978
Pages: 11
Abstractor: N/A
Reference Count: 0
Audio Visual Media for Teaching and Training: The Contribution of Research.
Gallagher, Margaret
It is useless to spend time on studies investigating the large broad questions about the effect of media on teaching and learning. Smaller, more defined, more useful questions to ask are: How can we best use a given medium for a piece of instruction? How do the symbolic coding systems of a given medium relate to what a student learns from it? Within a given situation, which medium is more cost-effective than others? The ways in which audiovisual media are used at the Open University can be classified under five major categories: (1) to teach in ways that would otherwise be difficult or impossible; (2) to present experiences from life which would otherwise not be available; (3) to allow students to develop and practice intellectual skills; (4) to change students' attitudes; and (5) to guide and organize students' activities and to feed back the results of learning activities. A major problem often arises, however, when the tension between expectations about good professional broadcasting and sharp pedagogic content or function are dealt with in a way which attempts to graft on a plausible academic rationale to a well-established, familiar broadcasting format. The basic problem, however, is to ensure that what is intended to be learned is learned, and it is in the seeking and finding of possible solutions to this problem that research can make its major contribution. (Author/VT)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: Open Univ., Walton, Bletchley, Bucks (England). Inst. of Educational Technology.
Note: Paper presented at "Educating the Trainers" Conference (Keele, England, April 1978)