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Peer reviewed Peer reviewed
ERIC Number: EJ411500
Record Type: Journal
Publication Date: 1990
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
Television Futures: A Social Action Methodology for Studying Interpretive Communities.
Jensen, Klaus Bruhn
Critical Studies in Mass Communication, v7 n2 p129-46 Jun 1990
Presents a qualitative methodology employing workshop sessions for studying audience assessment of the mass media's service to the public. Finds that viewers are capable of a sophisticated critique of television, and raises implications both for the politics of communication and for further reception studies. (MG)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A