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Jenvey, Vickii B. – Early Child Development and Care, 2007
It has often been proposed that young (three to six years old) children's television viewing habits contribute to early-onset obesity. Three explanations that link television viewing patterns of young children with the development of obesity are considered. First, television viewing displaces time available for physical activity, reduces energy…
Descriptors: Young Children, Physical Activities, Obesity, Childrens Television
Rank, Hugh – 1978
Because children are exposed to highly professional sales pitches on television and because the old material produced by the Institute of Propaganda Analysis is outdated and in error, a new tool for the analysis of propaganda and persuasion is called for. Such a tool is the intensify/downplay pattern analysis chart, which includes the basic…
Descriptors: Advertising, Communication Skills, Discourse Analysis, Evaluation Criteria
Males, Mike A. – 1999
Between the mid 1970s and 1992, daily cigarette use by high school seniors dropped by 60%. Since then, two factors have become apparent that have added to an increase in cigarette use by teenagers. First, instead of supporting tax increases and smoking bans, health lobbyists and Clinton administration officials aimed criticism at youth and their…
Descriptors: Adolescents, Advertising, Attitudes, Federal Legislation
Whitlow, S. Scott; Van Tubergen, G. Norman – 1989
To seek insight into the ethical and risk-taking orientations of advertising agency entrepreneurs, a study focused on the impact of these orientations on the entrepreneur's practices and perceptions of responsibility surrounding client legal services. Subjects, 152 entrepreneurs at 152 start-up agencies (defined as having six or fewer employees…
Descriptors: Advertising, Business Responsibility, Communication Research, Entrepreneurship
Hawke, Sharryl – 1974
A corporation, complete with stockholders, which designs, manufactures and merchandizes products is a business like many others, except that its members are eight to twelve year olds in Anchorage, Alaska. An open-structured elementary school, grouped into six teams of children from four grade levels, operates with teams of teachers employing…
Descriptors: Business Education, Ceramics, Communication Skills, Community Involvement
Gorn, Gerald J.; Goldberg, Marvin E. – 1980
This study was conducted in order to assess the link between exposure to television advertising for snack foods and children's actual snack choices. One hundred and forty 5-to 8-year-old low income children attending summer camp were randomly divided into two experimental groups each of which contained equal numbers of younger and older children.…
Descriptors: Age Differences, Behavior Change, Children, Food
Office of National Drug Control Policy, Washington, DC. – 1999
This publication presents the findings from an evaluation of Phase II of the National Youth Anti-Drug Media Campaign. The number one goal of the campaign was to educate youth to reject illegal drugs. This report evaluates Phase II and focuses on the effect of paid television advertising on awareness of anti-drug messages among youth, teens, and…
Descriptors: Adolescents, Advertising, Audience Awareness, Drug Education
Lawson, Linda – 1986
H. A. Chadwick bought one-half interest in the Seattle "Argus" in 1894 and through this newspaper expressed the sentiments of the progressive movement of his time, a combination of reform-oriented and conservative forces. The newspaper was only six weeks old and deep in debt when Chadwick took over the editorial duties and he quickly…
Descriptors: Business Responsibility, Conservatism, Editorials, Journalism
Education Commission of the States, Denver, CO. – 1978
This guide is intended to assist those interested in developing and/or assessing consumer skills. It is an accompanyment to a separate collection of survey items (mostly in a multiple choice format) designed to assess seventeen-year-olds' consumer skills. It is suggested that the items can be used as part of an item pool, as an instructional tool,…
Descriptors: Answer Keys, Behavior Development, Consumer Economics, Consumer Education
International Federation of Library Associations, The Hague (Netherlands). – 1983
Two papers on mobile libraries were presented at the 1983 International Federation of Library Associations (IFLA) conference. In "The Development, Tasks, and Organization of Mobile Libraries in West Germany," Horst Buschendorf describes the history of mobile libraries in West Germany since 1926 and notes that there are currently 150 such…
Descriptors: Bookmobiles, Design Requirements, Diagrams, Foreign Countries
Nightingale, Carl Husemoller – 1993
This book provides an account of life in the inner city from World War II to the present. Poor, jobless, and racially outcast young black people are economically and socially excluded from the American mainstream. To compensate for this, inner-city children turn to American traditions of consumerism and violence. Buying into the implicit message…
Descriptors: Alienation, Black Family, Black Youth, Disadvantaged Youth
Carney, John J., Jr. – 1979
Children need to develop skills enabling them to respond to television efficiently, analytically, and with discrimination. Removing children's advertising from television will not help them to understand the nature of the appeals used by the advertiser, who will find other means of reaching children; and advocating no violence on television brings…
Descriptors: Audiences, Change Agents, Children, Childrens Television
Jassem, Harvey C. – 1989
This paper examines how the new communication technology is challenging the "old" media, which includes radio, television, newspapers, magazines, and motion picture. The paper first provides an operational functional description of each of these media. Next the paper suggests another way to look at existing media. The paper then…
Descriptors: Advertising, Audience Response, Consumer Economics, Mass Media Use
Jalongo, Mary Renck – 1983
The major purposes of this investigation were (1) to contribute to existing research on the preschool child's comprehension of disclaimers in television commercials, (2) to identify specific standard or modified disclaimers that are understood by preschoolers, and (3) to determine logical relationships between study variables. Disclaimers were…
Descriptors: Comprehension, Knowledge Level, Predictor Variables, Preschool Children
Nilsen, Don L. F. – 1976
This paper attempts to dispel a number of misconceptions about the nature of meaning, namely that: (1) synonyms are words that have the same meanings, (2) antonyms are words that have opposite meanings, (3) homonyms are words that sound the same but have different spellings and meanings, (4) converses are antonyms rather than synonyms, (5)…
Descriptors: English, English Education, Language Attitudes, Language Patterns
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