ERIC Number: ED332655
Record Type: RIE
Publication Date: 1988-Feb-18
The Children's Video Marketplace.
Ducey, Richard V.
This report examines a growing submarket, the children's video marketplace, which comprises broadcast, cable, and video programming for children 2 to 11 years old. A description of the tremendous growth in the availability and distribution of children's programming is presented, the economics of the children's video marketplace are briefly explored, and some of the unique marketplace aspects of the children's video marketplace are examined. In conclusion, it is observed that while the children's video marketplace is rapidly growing and healthy overall, the broadcast television component of this marketplace has the most delicate economic balance because it draws its revenues only from advertising, while the other two segments can maintain more diverse revenue streams. The text is supplemented by 3 tables and 49 footnotes. (EW)
Descriptors: Advertising, Cable Television, Childrens Television, Commercial Television, Economics, Income, Programing (Broadcast), Public Policy, Television Commercials, Television Viewing, Videotape Recordings
National Association of Broadcasters, 1771 N Street NW, Washington, DC 20036 (free).
Publication Type: Information Analyses
Education Level: N/A
Authoring Institution: National Association of Broadcasters, Washington, DC.
Note: A Special Report from the Research & Planning Department.