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Direct linkOwen, Laura; Auty, Susan; Lewis, Charlie; Berridge, Damon – Infant and Child Development, 2007
Conflicting results on children's understanding of advertising may stem from differences in research methods. Most studies are conducted using interviewing techniques, employing only verbal questioning. In the present study, 136 children of two age groups (7 and 10 years) were first asked what advertising was for and, after responding, shown…
Descriptors: Cues, Advertising, Children, Interviews
