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Showing 121 to 135 of 225 results Save | Export
Macleod, Ann; And Others – 1994
A project examined information currently made available by colleges of further education in Scotland to users and the marketing strategies used. Thirty-eight of 45 colleges completed a questionnaire on current marketing practice. Other activities included focus groups and interviews with students and members of the general public and a postal…
Descriptors: Foreign Countries, Information Systems, Marketing, Needs Assessment
Pryor, Chris – 1987
Designed as an aid for those interested in starting a business and for experienced business owners who have never prepared a written marketing plan, this workbook offers fundamental concepts about marketing planning, provides tools to effectively assess a marketing situation, and presents step-by-step assistance in developing a marketing plan.…
Descriptors: Adult Education, Business Administration, Business Education, Marketing
Palmieri, D. Frank – 1988
A statewide interactive video teleconference was developed and presented to marketing educators, administrators, counselors, students, advisory committee members, and business people in Pennsylvania. The conference was designed to provide a technical update of the state of marketing in the United States as well as to unveil national strategies…
Descriptors: Administrator Education, Counselor Role, Counselors, Electronic Equipment
Peer reviewed Peer reviewed
Ritchie, Martin H. – School Counselor, 1989
Suggests some basic marketing principles that might be applied to assist school counselors in selling their guidance programs to the public. Discusses assessing the needs and demands for guidance services, product development and defining the guidance program, pricing, distribution, and advertising and public relations. (NB)
Descriptors: Attitude Change, Change Strategies, Elementary Secondary Education, Marketing
Mosser, John W. – 1988
Cooperative education is an educational method that offers many opportunities and benefits to students, employers, and higher educational institutions. Higher education has traditionally resisted marketing in any form. This has largely been the result of the traditional, narrow promotional concept of marketing. In contrast to this view, marketing…
Descriptors: Advertising, College Programs, Cooperative Education, Educational Benefits
Williams, Harold, Ed. – 1989
These proceedings contain the following 14 papers: "Relationship between the Training Needs of Sales/Marketing Trainers and Their Career Stages" (Isaac B. Owolabi); "A Report of a Marketing Education Professional Development Activity to Provide Training for Teachers in the Use of the Nominal Group Technique" (Stephen R. Lucas, Benton E. Miles);…
Descriptors: Access to Education, Advertising, Career Development, Computer Oriented Programs
Association for Education in Journalism and Mass Communication. – 1993
The Advertising section of this collection of conference presentations contains the following 12 papers: "How Leading Advertising Agencies Perceive and Use Barter Syndication: A Pilot Study" (Sylvia M. Chan-Olmsted); "Three Giants--Leo Burnett, David Ogilvy, William Bernbach: An Exploration of the Impact of the Founders' Written…
Descriptors: Advertising, Content Analysis, Information Sources, Marketing
Baker, Sharon L.; Wallace, Karen L. – 2002
This book provides a broad, introductory overview of issues affecting the marketing of public library collections, with examples and research results from more than 200 libraries of all sizes. This new edition of the work updates and expands the original, referencing new studies (published since 1992), encompassing more of the literature from…
Descriptors: Advertising, Library Collection Development, Library Collections, Library Development
Hanlon, Eileen; Lane, Amy; Romano, Rose Mary – 2000
This book is about understanding people's behavior and changing that behavior using a discipline called "social marketing." It is based on the idea that all marketing is an exchange: if you want people to change their behavior, you have to offer them something, be it security, information, an image, or a feeling of belonging. The book…
Descriptors: Advertising, Audience Awareness, Behavioral Objectives, Behavioral Science Research
Crowley, John H. – 1987
In an effort to plan a more useful media course for advertising majors at Marquette University, Milwaukee, Wisconsin, a survey was conducted, along with a series of informal interviews, of media directors with large and small advertising firms. The five participating directors completed broad questionnaires on which they rated on a five-point…
Descriptors: Advertising, Computer Software, Curriculum Development, Curriculum Research
Peer reviewed Peer reviewed
Frank, Eric, Ed. – Journal of European Industrial Training, 1994
Describes three human resource development activities: training, education, and development. Explains marketing from the practitioners's viewpoint in terms of customer orientation; external and internal marketing; and market analysis, research, strategy, and mix. Shows how to design, develop, and implement strategic marketing plans and identify…
Descriptors: Advertising, Educational Planning, Marketing, Postsecondary Education
Peer reviewed Peer reviewed
Klassen, Michael L. – Journal of Marketing for Higher Education, 2000
Content analyzed the visual material of college viewbooks from top- and lower-ranked U.S. colleges and universities. Drawing on advertising message strategy, the results are interpreted in four parts: the "face" of the organization, the package, the promise, and the "Big Idea." (EV)
Descriptors: Advertising, Content Analysis, Higher Education, Public Relations
Miller, Ronald H. – 1984
A centralized marketing and promotion office may or may not be a panacea for a continuing education program. Five major advantages to centralization of the marketing and promotion function are minimization of costs, a school-wide marketing strategy, maximization of the school image, enhanced quality control, and building of technical expertise of…
Descriptors: Centralization, Continuing Education, Cost Effectiveness, Efficiency
Grabowski, Stanley M. – 1981
Approaches to developing a successful marketing program for universities that is fair to both students and the academic integrity of the institution are considered. A comprehensive marketing plan includes market research, positioning, strategy formulation; recruitment/admission, communications, curriculum evaluation, retention, and evaluation.…
Descriptors: College Admission, College Applicants, College Bound Students, College Choice
Smith, Robert M. – CASE Currents, 1982
Three major types of market research can be helpful in college marketing: exploratory (internal and external to the college); developmental, to test marketing strategies and messages; and evaluative, to complete the market planning cycle. Increasingly sophisticated and accountable marketing techniques can be developed. (MSE)
Descriptors: Advertising, Cost Effectiveness, Higher Education, Interviews
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