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Clark, James; White, Gayle Webb – American Journal of Business Education, 2010
The value of experiential learning is explored as it has now become a given among educators and corporate leaders that a university must provide experiential learning programs such as internships; real-life cases in marketing research, advertising, etc.; and voluntary student participation in income tax preparation for the needy and elderly; and…
Descriptors: Experiential Learning, Labor Market, Internship Programs, Marketing
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Page, Randy M. – Journal of Youth Studies, 2012
This study analyzed data from 118,743 adolescents completing 30 different Global Youth Tobacco Surveys conducted in 15 different Middle Eastern countries between 1999 and 2007 to determine the proportion of young smokers who usually smoked Marlboro, other cigarette brands, or no usual brand smoked in these countries. Marlboro was the most…
Descriptors: Smoking, Youth, Mass Media, Adolescents
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Levy, Jane C. – Journal of Creativity in Mental Health, 2007
In spite of the enormous power that women wield in the marketplace, the role of women in advertisements is not commensurate with women as a powerful group. Studies demonstrate a gender bias in advertising, such that, despite their buying power, women are portrayed in stereotypical roles. This manuscript discusses ways that women are depicted in…
Descriptors: Advertising, Females, Marketing, Media Literacy
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Moogan, Yvonne J. – International Journal of Educational Management, 2011
Purpose: Issues such as managing brand image, assessing advertising medium effectiveness and collecting market intelligence are common practice for higher education institutions (HEIs). Consequently, understanding the information needs of potential students to the HEI when they make their decisions is paramount. The aim of this survey is to…
Descriptors: Communication Strategies, Information Needs, Information Sources, Enrollment Management
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Goldstein-Schultz, Martha – Journal of Family and Consumer Sciences, 2016
The concept of gender stereotypes permeates the lives of youth in the United States. This article provides background information and rationale for incorporating gender stereotype analysis into family and consumer sciences (FCS) coursework. The critical analysis of gender stereotypes includes numerous activities and assessments that encourage…
Descriptors: Gender Issues, Sex Fairness, Stereotypes, Consumer Education
Blumenstyk, Goldie – Chronicle of Higher Education, 2006
This paper discusses a new marketing strategy that could yield new revenue opportunities. Internet-based marketing is not for the faint of heart. Even colleges that embrace the strategies note that they are rife with complications. Nonprofit colleges increasingly rely on Internet advertising to recruit students, and the phenomenon has caught the…
Descriptors: Marketing, Internet, Search Engines, Advertising
The Advertising Division of the proceedings contains the following 20 papers: "Business and Communication Programs' Contribution in Advertising Education and Research: A Comparison" (Tien-tsung Lee); "Attributions of Advertising Influence Via Third-Person Perceptions: A Review and Synthesis" (Don Umphrey); "Advertising…
Descriptors: Advertising, Context Effect, Credibility, Cross Cultural Studies
Zhou, Wenqi – ProQuest LLC, 2013
The advances in information technologies and the Internet significantly promote the prosperous growth of electronic commerce in recent years. Simply surfing the Internet allows consumers to conveniently explore endless product choices and a flood of related product information. As one of the most important sources of product information,…
Descriptors: Economic Factors, Computer Software, Marketing, Internet
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Broussard, Sharee LeBlanc – International Journal of Educational Advancement, 2011
This is an abbreviation of the author's dissertation. Because integrated marketing communication (IMC) research has traditionally been problematic, this study used an existing scale to determine that higher educational institutional advancement (alumni, marketing-communications, development) is an appropriate venue to study the process model of…
Descriptors: Higher Education, Colleges, Institutional Advancement, Public Relations
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Clayton, Michael J.; Cavanagh, Kevin V.; Hettche, Matt – Journal of Marketing for Higher Education, 2012
American universities receive millions of dollars worth of media exposure every year via Public Service Announcements (PSAs) broadcast during their respective school's athletic competitions. This research explores the message strategies and executional devices used by NCAA FBS (National Collegiate Athletic Association Football Bowl Subdivision)…
Descriptors: Universities, Television Commercials, Marketing, College Athletics
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Gibson, Chris; Davidson, Deborah – Journal of Rural Studies, 2004
Since the 1970s, Tamworth has become well known as Australia's "country music capital". Its annual Country and Western Music Festival has become the leading event of its type in Australia, attracting over 60,000 visitors every year. The festival, and country music more generally, have become central to the town's identity and tourism…
Descriptors: Foreign Countries, Music, Rural Areas, Cultural Activities
The concern about alcohol marketing and underage drinking has been heightened by recent findings in the scientific research community. Studies have established that alcohol advertising exposure influences a young person's beliefs about alcohol and his/her intention to drink. They also suggest that advertising may have a direct impact on youth…
Descriptors: Adolescents, Advertising, Alcoholic Beverages, Drinking
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Harris, John M., Jr.; Novalis-Marine, Cheryl; Amend, Robert W.; Surprenant, Zita J. – Journal of Continuing Education in the Health Professions, 2009
Introduction: There is a need to provide practicing physicians with training on the recognition and management of intimate partner violence (IPV). Online continuing medical education (CME) could help meet this need, but there is little information on the costs and effectiveness of promoting online CME to physicians. This lack of information may…
Descriptors: Professional Continuing Education, Medical Education, Family Violence, Online Courses
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Bell, Robert A.; Cassady, Diana; Culp, Jennifer; Alcalay, Rina – Journal of Nutrition Education and Behavior, 2009
Objective: To describe food advertised on networks serving children and youth, and to compare ads on English-language networks with ads on Spanish networks. Design: Analysis of television food advertisements appearing on Saturday morning and weekday afternoons in 2005-2006. A random sample of 1,130 advertisements appearing on 12 networks catering…
Descriptors: African American Children, Audiences, Food, Public Service
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Onsman, Andrys – Journal of Higher Education Policy and Management, 2008
The changed dynamic between tertiary students and universities has resulted in much discussion about consumer rights and obligations. Whilst some consider the change from students to clients to be simply an accurate reflection of changing times, others believe the trend to be a covert blueprint for radical change imposed by forces external to the…
Descriptors: Rhetoric, Marketing, Court Litigation, Foreign Countries
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