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Showing 16 to 30 of 225 results Save | Export
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Guskey, Audrey – Marketing Education Review, 2013
In September 2006, five key Duquesne University basketball players were shot on the campus by an outside visitor after a school dance. This case explores how students learned firsthand Crisis Management 101--how to survive and thrive during a crisis. Student learning activities included writing journals, discussions of the university's strategies,…
Descriptors: Violence, Crisis Management, Marketing, School Safety
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Kuzma, Ann; Kuzma, John – Journal of Instructional Pedagogies, 2009
Corporate sponsorship of sports, the arts, community events, and causes has been recognized as a marketing communications tool. Corporations and organizations have embraced sponsorship as a vital component of their marketing strategy. The use of corporate sponsorship has increased over the last twenty years and it now provides an economic impact…
Descriptors: Corporations, Marketing, Teaching Methods, Business Administration Education
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Houston, Tony – Hispania, 2015
A business Spanish curriculum that presents the full spectrum of general and specialized areas--including management, banking, finance, marketing and advertising--might seem ambitious for a single course. A course that aims to present the full picture would seem to impose an undue burden on memory and retention of the content. By emphasizing…
Descriptors: Spanish, Business Communication, Business Education, Communicative Competence (Languages)
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Haithcox-Dennis, Melissa – American Journal of Health Education, 2018
Misleading health news and product advertising has plagued the United States since the 19th century. Companies and individuals spent large sums of money to advertise in a variety of media, including newspapers, magazines, radio, TV, and, more recently, the Internet. Preying on the fears and insecurities of consumers, these entities used…
Descriptors: Health, Information Sources, Web Sites, Advertising
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Guarda, Rebeka F.; Ohlson, Marcia P.; Romanini, Anderson V. – Education for Information, 2018
Based on recent political happenings, such as Brexit (UK) and the election of Donald Trump (USA), it has become clear that political marketing has been using 'Big Data' intensively. Information gathered from social media networks is organized into digital environments and has the power to determine the outcome of elections, plebiscites and popular…
Descriptors: Social Media, Deception, Public Opinion, Mass Media Effects
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Spears, Julia; Zobac, Stephanie R.; Spillane, Allison; Thomas, Shannon – Learning Communities: Research & Practice, 2015
This article aims to identify the marketing strategies utilized by Learning Community (LC) administrators at two large, public, four-year research universities in the Midwest. The use of digital media coupled with face-to-face interaction is identified as an effective method of marketing LCs to the newest population of incoming college students,…
Descriptors: Communities of Practice, Generational Differences, Interaction, Interpersonal Communication
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Mecca, Jensen T.; Mumford, Michael D. – Journal of Creative Behavior, 2014
Prior studies examining imitation of exemplar solutions have produced a mixed pattern of findings with some studies indicating that exemplar imitation contributes to creative problem-solving and other studies indicating that it may inhibit creative problem-solving. In the present effort, it is argued that the effects of exemplar imitation on…
Descriptors: Imitation, Creativity, Problem Solving, Advertising
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Miller, Bradley A. – Journal of Natural Resources and Life Sciences Education, 2011
The decline of enrollments in agronomy programs across the United States has been a concern for more than a decade. In an effort to reverse this trend, the Agronomy Department at Iowa State University (ISU) launched the "I'm An Agronomist" marketing campaign in 2006. This article reports on these efforts and the change in the…
Descriptors: Marketing, Agronomy, Higher Education, Enrollment
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Koh, Aaron – International Review of Education, 2014
Why do more than three-quarters of Hong Kong's senior secondary students flock to tutorial centres like moths to light? What is the "magic" that is driving the popularity of the tutorial centre enterprise? Indeed, looking at the ongoing boom of tutorial centres in Hong Kong (there are almost 1,000 of them), it is difficult not to ask…
Descriptors: Tutoring, Role, Marketing, Semiotics
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Cain, Rita Marie – Journal of Legal Studies Education, 2010
Students are familiar with some or all depictions of branded products in popular television shows. But they probably have no idea the number of legal and public policy issues these product appearances are generating. This article explains how embedded advertising in television shows can be the attention-grabbing vehicle for teaching numerous…
Descriptors: Advertising, Marketing, Television, Assignments
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Martin, Elizabeth – Journal of Multilingual and Multicultural Development, 2011
Drawing inferences from both quantitative and qualitative data, this study examines the extent to which American companies tailor their Web advertising for global audiences with a particular focus on French-speaking consumers in North America, Europe, Africa, the Caribbean and French Polynesia. Explored from a sociolinguistic and social semiotic…
Descriptors: Advertising, Audiences, Cultural Differences, Foreign Countries
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Schofield, Cathy; Cotton, Debby; Gresty, Karen; Kneale, Pauline; Winter, Jennie – Journal of Higher Education Policy and Management, 2013
Current changes to policy around higher education in the United Kingdom are leading to an increasingly marketised system. As funding is transferred from the United Kingdom government to the individual student, universities will be required to pay more attention to marketing. This paper draws on the literature relating to marketing of services to…
Descriptors: Higher Education, Foreign Countries, Marketing, Advertising
Landrum, Jianping – ProQuest LLC, 2018
The purpose of this study was to examine marketing factors that influence the decisions of working professionals to enroll as nontraditional students in the University of their Choice. Research has shown that factors such as affordability, access, and availability matter to nontraditional students. Marketing campaigns have often focused on these…
Descriptors: Student Attitudes, Nontraditional Students, Advertising, College Students
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Calvert, Sandra L. – Future of Children, 2008
Marketing and advertising support the U.S. economy by promoting the sale of goods and services to consumers, both adults and children. Sandra Calvert addresses product marketing to children and shows that although marketers have targeted children for decades, two recent trends have increased their interest in child consumers. First, both the…
Descriptors: Advertising, Video Games, Audiences, Marketing
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Dao, Mai Thi Ngoc; Thorpe, Anthony – International Journal of Educational Management, 2015
Purpose: The purpose of this paper is to report the factors that influence Vietnamese students' choice of university in a little researched context where the effects of globalization and education reform are changing higher education. Design/methodology/approach: A quantitative survey was completed by 1,124 current or recently completed university…
Descriptors: Foreign Countries, College Choice, Statistical Analysis, College Students
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