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Albanese, Frank N.; And Others – 1974
Twelve preconference papers and background articles that identify issues in consumer protection in postsecondary education are presented. The papers and articles include "Recruitment Practices of Postsecondary Schools" (Frank N. Albanese); "The Role of a State Agency in Consumer Protection" (Philip F. Ashler); "The Three R's of Postsecondary…
Descriptors: Accountability, Accreditation (Institutions), Advertising, College Students
ICIT Report, 1976
This issue focuses on uses and techniques of radio for educational purposes in developing nations. Two health education projects are described which are utilizing open broadcasting to attract a mass audience of listeners not committed to a structured radio education program. Kenya's Swahili language radio serial, "Giving Birth and Caring for your…
Descriptors: Adult Education, Comedy, Delivery Systems, Developing Nations
Theroux, James; Gunter, Jock – 1976
Three effective strategies in quality open-broadcast programming for increasing educational radio's audience attraction are suggested as alternatives to the usual approach to such programming in the third world: (1) the advertising approach, which is suited to audience motivation for accomplishing concrete behavioral objectives; (2) the…
Descriptors: Audience Participation, Audiences, Developing Nations, Diffusion
Markwart, Richard I. – 1982
Political campaigns are major, high-budget marketing efforts, but because they are usually managed by people with little training in either marketing or communications, they fail to persuade voters to vote in the desired way. Political targeting can be treated as a segmentation problem, one of identifying and responding to the specific qualities…
Descriptors: Advertising, Communication Skills, Communication (Thought Transfer), Elections
Association for Education in Journalism and Mass Communication. – 1999
The Media Management and Education section of the Proceedings contains the following 9 papers: "Communication Technique: How Does a U.S. Record Company Identify, Target and Reach Its Audience in an Ever-Competitive Marketplace?" (Lisa L. Rollins); "Supplier-Buyer Relationship in the Global News Value-Chain in the Internet Age"…
Descriptors: Advertising, Audience Analysis, Cable Television, Competition
Public Health Service (DHHS), Rockville, MD. Office of Disease Prevention and Health Promotion. – 1991
Several interested organizations and agencies completed an exploration of the complexities and challenges affecting the communication of health information through the mass media. The goal of this effort was to create a shared agenda for increasing cooperation between mass media and public health professionals in addressing the issues, problems,…
Descriptors: Advertising, Broadcast Journalism, Change Agents, Change Strategies
Conter, Robert V., Ed.; Porcelli, Winifred A., Ed. – 1983
These proceedings contain the texts of nine presentations delivered at a conference on removing barriers to the adult learner through marketing, management, and programing. Included in the volume are the following papers: "Faculty Perceptions of Adult Learners, Off-Campus Credit Programs, and Teaching Strategies," by Diane…
Descriptors: Access to Education, Adult Development, Adult Education, Adult Programs
Frank, Jane – 1990
A study examined the use of three linguistic features imitating speech found in two groups of direct-mail marketing texts, in order to show differences in the ways U.S.-based and transnational efforts exploit readers' expectations regarding "literate" versus "oral" modes of expression. Two groups of sales letters, 25 U.S.-based…
Descriptors: Advertising, Business Administration Education, Business Communication, Discourse Analysis
Molnar, Alex – 1998
This report analyzes commercializing trends in America's schools and classrooms, using data from database searches in seven categories of schoolhouse commercialism in the period 1990-97. The number of citations relating to commercializing activities can provide only a rough approximation of the scope and development of the phenomenon. The number…
Descriptors: Advertising, Elementary Secondary Education, Merchandising, News Media
Peer reviewed Peer reviewed
Plummer, Joseph T. – Journal of Advertising, 1977
Points out the need for a consumer focus in cross-national research to aid multinational marketers in developing relevant strategies. (KS)
Descriptors: Advertising, Cross Cultural Studies, Foreign Countries, International Organizations
Association for Education in Journalism and Mass Communication. – 1996
The Qualitative Studies section of the proceedings contains the following 13 papers: "Writing as Theater: The Marketing of the Digital Word" (Sally McMillan); "Rethinking Ideology: Polysemy, Pleasure and Hegemony in Television Culture" (Luis Rivera-Perez); "Low Power FM: A Small History" (Gregory J. Adamo); "The…
Descriptors: Acquired Immune Deficiency Syndrome, Advertising, Journalism, Journalism Research
Peer reviewed Peer reviewed
Levenburg, Nancy – Michigan Community College Journal: Research & Practice, 1997
Demonstrates how colleges can use distance education to attract and retain a "critical mass" of learners for distance programs. Explores alternative ways to view distance education market opportunities and determine which avenues to pursue. Suggests how to be more effective in all aspects of distance education programs. (13 citations) (YKH)
Descriptors: Access to Education, Advertising, Community Colleges, Competition
Wicks, Robert H. – 1988
Because local television news appears to be resilient to audience erosion, programmers may find it beneficial to develop strategies that are accommodating to the interests of audience segments. This also suggests that advertisers may communicate more effectively with consumers sorted according to benefit orientation. After telephone interviews…
Descriptors: Advertising, Audience Analysis, Demography, Marketing
Goebel, Karen P., Ed. – 1983
These proceedings contain the texts of the papers presented at a conference on consumer interests. Addressed in the first series of concurrent sessions are the following topics: consumers' new economic positions, consumers' choices with respect to price and quality trade-offs, time value in consumption decisions, and consumer information issues.…
Descriptors: Advertising, Basic Business Education, Consumer Economics, Consumer Education
Peer reviewed Peer reviewed
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Pungente, John J.; Duncan, Barry; Anderse, Neil – Yearbook of the National Society for the Study of Education, 2005
Media literacy educators from the United States regularly pay homage to their colleagues in Canada. Canadians have talked about, thought about, taught about, and written about media literacy for many years. Canada first hosted a World Conference in media literacy in Guelph, Ontario, in 1990, and all provinces in Canada now include media literacy…
Descriptors: Foreign Countries, Media Literacy, Educational History, Educational Theories
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