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Showing 151 to 165 of 225 results Save | Export
Villamora, Grace Avellana – 2003
This book presents interviews with 13 research professionals that contain favorite online search strategies and research tools, anecdotes, "how to" survival tips, and best-practice examples. The appendix lists referenced sites and sources in the following categories: (1) online resources; (2) books, annuals, newsletters, magazines, and…
Descriptors: Information Scientists, Information Services, Information Skills, Information Sources
Kourilsky, Marilyn; And Others – 1995
The New Youth Entrepreneur currriculum is a series of 12 youth-oriented educational modules containing instructional materials, learning activities, and checkup exercises designed to teach students key elements of entrepreneurship. This document is the fourth module, which focuses on issues related to marketing, such as market niches and research,…
Descriptors: Advertising, Business Administration, Business Education, Business Skills
Reeves, Cheryl – 1987
This combination curriculum and workbook, which was originally developed for use in a training workshop, is intended to assist adult educators in learning to market their adult literacy programs. The first chapter reviews basic marketing concepts (the definition of marketing, 10 truths about marketing, marketing versus promotion, steps in…
Descriptors: Adult Basic Education, Adult Literacy, Adult Programs, Advertising
Rose, Judith – 1996
This study examined the effectiveness of a marketing plan designed to raise leadership awareness and support for adding four critical services to targeted early childhood programs: (1) childcare for children younger than 18 months; (2) extended hours to meet the needs of working parents; (3) 52 weeks of services each year; and (4) affordable…
Descriptors: Day Care, Day Care Centers, Early Childhood Education, Employed Parents
Mississippi Research and Curriculum Unit for Vocational and Technical Education, State College. – 1996
This document, which reflects Mississippi's statutory requirement that instructional programs be based on core curricula and performance-based assessment, contains outlines of the instructional units required in local instructional management plans and daily lesson plans for marketing I-II and fashion merchandising. Presented first are a program…
Descriptors: Academic Education, Behavioral Objectives, Career Development, Careers
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Dholakia, Ruby Roy; Acciardo, Linda A. – Journal of Marketing for Higher Education, 2014
Shrinking financial support from governments and forecast declines in the college-going population have combined to exert tremendous pressure on institutions of higher learning. Branding as a strategy has become more popular as a way of differentiating an institution from its competition, but the complexity of higher education makes branding an…
Descriptors: State Universities, Institutional Advancement, Public Relations, Higher Education
Kahlert, Maureen – 2000
This paper presents a public library perspective on lifelong learning. The first section discusses the lifelong learning challenge, including the aims of the Australian National Marketing Strategy for Skills and Lifelong Learning, and findings of a national survey related to the value of and barriers to learning. The second section addresses the…
Descriptors: Foreign Countries, Library Services, Lifelong Learning, National Surveys
Beder, Harold W. – New Directions for Continuing Education, 1980
The author demonstrates the utility of marketing concepts and techniques as a total strategy designed to overcome resistance to participation and to involve the hard-to-reach adult in continuing education. (SK)
Descriptors: Advertising, Continuing Education, Educational Demand, Educational Needs
Bonilla, Carlos A., Ed.; Righetti, Candace S., Ed. – 2001
Many cooperative learning programs are merely exhibitions of the willingness to work with others. They apply teams of people to do work that could be accomplished just as well by individuals. Successful programs focus on collaborative learning that fosters working together to solve problems beyond the capacity of any individual. A cooperative…
Descriptors: Business Administration, Clothing Design, Cooperative Learning, Course Objectives
Carels, Peter; McCullough, Lynette – 1993
A pilot project was developed in which the Advertising and Market Research Center of the Vienna School of Economics and Business in Austria and the German Department as well as the Marketing Department of Miami University in Ohio are working together to collect market research data and formulate a market entry strategy for Roemerquelle, an…
Descriptors: Business Administration Education, Demonstration Programs, Experiential Learning, Foreign Countries
Allen, Johnny Mac – 1987
Increasing competition in higher education for college students has given the term "enrollment management" wide acceptance in academia. Many factors are important to the success of enrollment management, including an informed enrollment management team of upper-level administrators committed to adopting a new philosophy in addition to…
Descriptors: Community Colleges, Community Support, Fund Raising, Institutional Advancement
Griffith, Jeanne A.; Kile, Marilyn J. – 1986
This paper describes a health education program developed by Planned Parenthood of Wisconsin for students at a university health center. Three goals of the program, which was targeted at 2,000 incoming first-year students, are listed: (1) to increase student awareness of existing services related to contraception and prevention/treatment of…
Descriptors: Advertising, Attitude Change, College Students, Confidentiality
Carter, Virginia L., Ed.; Garigan, Catherine S., Ed. – 1979
Student recruitment is explored in a compilation of articles originally published in "CASE Currents." Focus is on marketing, market research, student consumerism, advertising, publications, recruitment tools, and students and alumni. Included in the 46 papers are the following: "A Management Approach to the Buyer's Market" (William Ihlanfeldt);…
Descriptors: Advertising, Alumni, College Bound Students, College Students
HR & H Marketing Research International, Ltd., London (England). – 1985
A study evaluated procedures currently used to market adult education at five colleges in Great Britain. Data were collected from roundtable discussions with the principals and vice-principals of the five participating colleges and from interviews and questionnaires administered to staff members from each college and to representatives of…
Descriptors: Adult Education, Advertising, Advisory Committees, Change Strategies
Kelly, Jodie Sue – 1987
Intended for Job Training Partnership Act (JTPA) administrators and service deliverers, this publication provides those programs that are experiencing recruitment difficulties with new and innovative approaches to attracting eligible clients into their programs. It begins by listing the 10 most common recruitment marketing errors. Marketing is…
Descriptors: Advertising, Employment Programs, Federal Programs, Job Training
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