ERIC Number: EJ618328
Record Type: CIJE
Publication Date: 2000
Preventing Marketing Efforts That Bomb.
Sevier, Robert A.
Trusteeship, v8 n6 p28-32 Nov-Dec 2000
In a marketplace overwhelmed with messages, too many institutions waste money on ineffective marketing. Highlights five common marketing errors: limited definition of marketing; unwillingness to address strategic issues; no supporting data; fuzzy goals and directions; and unrealistic expectations, time lines, and budgets. Though trustees are not recruited for their marketing expertise, knowledge of marketing strategies can be useful. (SM)
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Authoring Institution: N/A