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ERIC Number: EJ557377
Record Type: CIJE
Publication Date: 1998
Pages: N/A
Abstractor: N/A
ISSN: ISSN-0740-4131
Marketing for Camp Trends.
Biddle, Alicia
Camping Magazine, v71 n1 p35-38 Jan-Feb 1998
To effectively market a camp, current trends and issues must be considered: specialty programming, the Americans With Disabilities Act, competing recreational programs, changes in the school year, programming for seniors, and accountability. Camps should have a marketing strategy that includes public relations, a marketing plan, a pricing strategy, and promotion and advertising ideas. (SAS)
Publication Type: Guides - Non-Classroom; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Note: Theme issue topic: Looking Toward the New Millennium.