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Florida State Dept. of Education, Tallahassee. Div. of Applied Tech. and Adult Education. – 1994
This resource packet, which was developed for use at a training workshop for Florida vocational, adult, and community educators, contains information and materials designed to assist educators in marketing their programs at the "grassroots" level. Presented in the first three sections are differences between public relations (PR) and…
Descriptors: Adult Education, Adult Programs, Community Education, Information Dissemination
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Dholakia, Ruby Roy; Acciardo, Linda A. – Journal of Marketing for Higher Education, 2014
Shrinking financial support from governments and forecast declines in the college-going population have combined to exert tremendous pressure on institutions of higher learning. Branding as a strategy has become more popular as a way of differentiating an institution from its competition, but the complexity of higher education makes branding an…
Descriptors: State Universities, Institutional Advancement, Public Relations, Higher Education