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Guskey, Audrey – Marketing Education Review, 2013
In September 2006, five key Duquesne University basketball players were shot on the campus by an outside visitor after a school dance. This case explores how students learned firsthand Crisis Management 101--how to survive and thrive during a crisis. Student learning activities included writing journals, discussions of the university's strategies,…
Descriptors: Violence, Crisis Management, Marketing, School Safety