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Silverman, Rachel E. – Communication Teacher, 2018
Courses: Introduction to advanced classes in Media Studies, Women's Studies, Gender Studies, Race, Communication, and Advertising. Objectives: In this unit activity, students critically assess advertisements that co-opt female empowerment and then identify ways they can resist such strategies.
Descriptors: Feminism, Advertising, Marketing, Journalism Education
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Schultz, Adam; Zimmerman, Kay – Online Journal of Distance Learning Administration, 2016
Many Universities are missing an opportunity to focus student recruitment marketing efforts and budget at the program level, which can offer lower priced advertising opportunities with higher conversion rates than traditional University level marketing initiatives. At NC State University, we have begun to deploy a scalable, low-cost, program level…
Descriptors: Systems Approach, Student Recruitment, Cost Effectiveness, Advertising
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Spears, Julia; Zobac, Stephanie R.; Spillane, Allison; Thomas, Shannon – Learning Communities: Research & Practice, 2015
This article aims to identify the marketing strategies utilized by Learning Community (LC) administrators at two large, public, four-year research universities in the Midwest. The use of digital media coupled with face-to-face interaction is identified as an effective method of marketing LCs to the newest population of incoming college students,…
Descriptors: Communities of Practice, Generational Differences, Interaction, Interpersonal Communication
Brown, Shawn M. – ProQuest LLC, 2012
This thesis examined the role of strategic marketing in organizational adaptation to a rapidly changing and competitive external environment among institutions of higher education. Colleges and universities adapt to external pressures as open systems operating within a broader external environment (Bess & Dee, 2008; Keller, 1983). How does…
Descriptors: Case Studies, Higher Education, Institutional Advancement, Organizational Change
Children Now, 2007
American companies currently spend $15 billion a year on marketing and advertising to children under the age of 12. Annually, children influence $500 billion in spending on fast food, junk food, toys and other advertised products, and the average child sees thousands of ads on television alone. From video games and the Internet to cell phones and…
Descriptors: Advertising, Marketing, Mass Media Effects, Childhood Interests
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Chinn, Susan J. – Journal of Information Systems Education, 2011
Procyon LLC had re-launched and renamed their music discovery site, Electra, to Capella, in 2008. Its core strength had originated from Electra's proprietary technology, which used music libraries from real people, its members, to generating "automated word-of-mouth" recommendations, targeted advertising and editorial content. With the re-launch,…
Descriptors: Music, Music Activities, Music Education, Music Appreciation
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Keeler, Elizabeth – Special Libraries, 1982
This discussion of methods of integrating the corporate library into the mainstream of affairs highlights three major elements of the process: marketing, production, and advertising. Professionalism and the information seeking behavior of clients are noted. Five references are provided. (EJS)
Descriptors: Advertising, Change Strategies, Corporate Libraries, Corporations
Jackson, DeForrest; Lamb, Christopher J. – 1987
To examine the most important changes in marketing and advertising of the decade from 1976 to 1986, more than 100 people were interviewed, and their responses were fashioned into an oral history modeled on the technique used in Studs Terkel's popular books. Among those interviewed were advertising and marketing professionals, as well as casual…
Descriptors: Advertising, Change Strategies, Consumer Economics, Interviews
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Ritchie, Martin H. – School Counselor, 1989
Suggests some basic marketing principles that might be applied to assist school counselors in selling their guidance programs to the public. Discusses assessing the needs and demands for guidance services, product development and defining the guidance program, pricing, distribution, and advertising and public relations. (NB)
Descriptors: Attitude Change, Change Strategies, Elementary Secondary Education, Marketing
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Dholakia, Ruby Roy; Acciardo, Linda A. – Journal of Marketing for Higher Education, 2014
Shrinking financial support from governments and forecast declines in the college-going population have combined to exert tremendous pressure on institutions of higher learning. Branding as a strategy has become more popular as a way of differentiating an institution from its competition, but the complexity of higher education makes branding an…
Descriptors: State Universities, Institutional Advancement, Public Relations, Higher Education
HR & H Marketing Research International, Ltd., London (England). – 1985
A study evaluated procedures currently used to market adult education at five colleges in Great Britain. Data were collected from roundtable discussions with the principals and vice-principals of the five participating colleges and from interviews and questionnaires administered to staff members from each college and to representatives of…
Descriptors: Adult Education, Advertising, Advisory Committees, Change Strategies
Public Health Service (DHHS), Rockville, MD. Office of Disease Prevention and Health Promotion. – 1991
Several interested organizations and agencies completed an exploration of the complexities and challenges affecting the communication of health information through the mass media. The goal of this effort was to create a shared agenda for increasing cooperation between mass media and public health professionals in addressing the issues, problems,…
Descriptors: Advertising, Broadcast Journalism, Change Agents, Change Strategies