Descriptor
Source
Author
Carels, Peter | 1 |
McCullough, Lynette | 1 |
Publication Type
Reports - Descriptive | 1 |
Speeches/Meeting Papers | 1 |
Education Level
Audience
Location
Austria | 1 |
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Carels, Peter; McCullough, Lynette – 1993
A pilot project was developed in which the Advertising and Market Research Center of the Vienna School of Economics and Business in Austria and the German Department as well as the Marketing Department of Miami University in Ohio are working together to collect market research data and formulate a market entry strategy for Roemerquelle, an…
Descriptors: Business Administration Education, Demonstration Programs, Experiential Learning, Foreign Countries