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Embedded Advertising on Television: Classic Legal Environment and Business Law Content "Brought to You by ..."
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Cain, Rita Marie – Journal of Legal Studies Education, 2010
Students are familiar with some or all depictions of branded products in popular television shows. But they probably have no idea the number of legal and public policy issues these product appearances are generating. This article explains how embedded advertising in television shows can be the attention-grabbing vehicle for teaching numerous…
Descriptors: Advertising, Marketing, Television, Assignments