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Scholtz, Desiree – International Journal of Work-Integrated Learning, 2018
Service learning (SL) presents apposite opportunities for students to share with and learn from businesses for mutually beneficial development and experience. This article focuses on a SL project conducted by undergraduate students in South Africa, to devise advertising and marketing strategies for community businesses. The reciprocity of benefits…
Descriptors: Service Learning, Undergraduate Students, Marketing, Advertising
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Balci, Velittin; Özgen, Caner – Journal of Education and Training Studies, 2017
A very important parts of TV commercials are the messages and how they convinced people. In addition, the information given in commercials may contain messages that seem like a fact however, they may not be true. To understand these commercials it is more beneficial to observe how they say instead of what they say. In many studies (Ferreira, et…
Descriptors: Semiotics, Advertising, Mass Media Effects, Athletics
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Silverman, Rachel E. – Communication Teacher, 2018
Courses: Introduction to advanced classes in Media Studies, Women's Studies, Gender Studies, Race, Communication, and Advertising. Objectives: In this unit activity, students critically assess advertisements that co-opt female empowerment and then identify ways they can resist such strategies.
Descriptors: Feminism, Advertising, Marketing, Journalism Education
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Schultz, Adam; Zimmerman, Kay – Online Journal of Distance Learning Administration, 2016
Many Universities are missing an opportunity to focus student recruitment marketing efforts and budget at the program level, which can offer lower priced advertising opportunities with higher conversion rates than traditional University level marketing initiatives. At NC State University, we have begun to deploy a scalable, low-cost, program level…
Descriptors: Systems Approach, Student Recruitment, Cost Effectiveness, Advertising
DiMartino, Catherine; Jessen, Sarah Butler – Teachers College Press, 2018
This timely book outlines the growth and development of marketing and branding practices in public education. The authors highlight why these practices have become important across key fields within public education, including leadership and governance, budgeting and finance, strategic initiatives, use of new technology, the role of teachers in…
Descriptors: Public Education, Marketing, Commercialization, Educational Practices
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Mogaji, Emmanuel – International Journal of Educational Management, 2016
Purpose: The clearing system in the UK enables students without a university place after exam results have been announced to find suitable vacancies, as it is important for universities to fill their vacancies as any shortfall loses them a lot of money. The purpose of this paper is to examine marketing strategies adopted by UK universities on…
Descriptors: Foreign Countries, Marketing, Web Sites, Student Recruitment
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Belova, Nadja; Chang Rundgren, Shu-Nu; Eilks, Ingo – Studies in Science Education, 2015
We are living in an increasingly diverse media landscape, with advertising a significant part of this. There appears to be unanimous agreement that the ability to critically examine and make rational decisions about advertising is indispensable for contemporary citizens. Students need to develop critical thinking skills in order to evaluate…
Descriptors: Science Education, Advertising, Literature Reviews, Media Literacy
Shores, Jonathan Eagle, Jr. – ProQuest LLC, 2017
Colleges and universities across the United States are turning to non-traditional programs to help keep revenue afloat as traditional-aged students drop in numbers. As colleges turn to this source of revenue, many are doing so without proper guidance or evaluation of recent, relevant research on best practices for how to evaluate marketing…
Descriptors: Church Related Colleges, Best Practices, Marketing, Interviews
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Fanjul-Peyró, Carlos; González-Oñate, Cristina; Peña-Hernández, Pedro-Jesús – Comunicar: Media Education Research Journal, 2019
The eGames business (online video games) in Spain generated more than 1.8 trillion euros in profits in 2016. Advertising is no stranger to the potential of this market, and brands study the best ways of approaching and adapting to the world of eGames. In this report, we analyze which the most effective advertising strategies for brands in the…
Descriptors: Foreign Countries, Computer Games, Video Games, Advertising
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Watson, Anne Marie – Public Services Quarterly, 2017
The Marketing column features essays about a variety of creative and innovative marketing strategies used to highlight collections or promote services in all types of libraries. Its purpose is to provide real examples of how libraries are using marketing and outreach techniques in interesting ways. This article describes the social media content…
Descriptors: Social Media, Outreach Programs, Institutional Advancement, Advertising
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Lau, Melissa May Yee – International Journal of Educational Management, 2016
Purpose: The purpose of this paper is to investigate how the effects of 8Ps of services marketing affect students' selection of self-financing sub-degree programmes in Hong Kong. The factors that affect students' selection of self-financing sub-degree programmes have not been studied in higher education market of Hong Kong. This research is to…
Descriptors: Foreign Countries, Student Recruitment, College Choice, Community Colleges
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Castonguay, Jessica – Health Education, 2015
Purpose: Childhood obesity is a serious health concern (World Health Organization (WHO), 2013) and advertising exposure is known to be a contributing factor (Institute of Medicine (IOM), 2006). In recent years consumers have expressed an increased interest in products appearing healthy and food companies have committed to changing their…
Descriptors: Physical Activity Level, Health Promotion, Content Analysis, Food
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Houston, Tony – Hispania, 2015
A business Spanish curriculum that presents the full spectrum of general and specialized areas--including management, banking, finance, marketing and advertising--might seem ambitious for a single course. A course that aims to present the full picture would seem to impose an undue burden on memory and retention of the content. By emphasizing…
Descriptors: Spanish, Business Communication, Business Education, Communicative Competence (Languages)
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Haithcox-Dennis, Melissa – American Journal of Health Education, 2018
Misleading health news and product advertising has plagued the United States since the 19th century. Companies and individuals spent large sums of money to advertise in a variety of media, including newspapers, magazines, radio, TV, and, more recently, the Internet. Preying on the fears and insecurities of consumers, these entities used…
Descriptors: Health, Information Sources, Web Sites, Advertising
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Guarda, Rebeka F.; Ohlson, Marcia P.; Romanini, Anderson V. – Education for Information, 2018
Based on recent political happenings, such as Brexit (UK) and the election of Donald Trump (USA), it has become clear that political marketing has been using 'Big Data' intensively. Information gathered from social media networks is organized into digital environments and has the power to determine the outcome of elections, plebiscites and popular…
Descriptors: Social Media, Deception, Public Opinion, Mass Media Effects
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