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| Helmken, Charles M. | 1 |
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Helmken, Charles M. – CASE Currents, 1979
Posters' power in academic advertising to persuade and inform is successful when message and graphics are combined. Design principles and techniques are identified: symbolism, symbiosis, substitution, sequence, scale, silhouette, script, spectrum, and simplicity. Designers should avoid: typographic fog, color confusion, excessive elements, and…
Descriptors: Advertising, Art Expression, Commercial Art, Communication (Thought Transfer)
