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Showing 76 to 90 of 172 results Save | Export
Moschis, George P.; Moore, Roy L. – 1983
A study examined the effects of factors (including television, family, peers, age, and socioeconomic status) on consumer socialization, the process by which individuals develop consumption-related cognitions and behaviors. The specific criterion variables studied included consumer affairs knowledge, puffery filtering, consumer finance management,…
Descriptors: Advertising, Attitudes, Consumer Economics, Consumer Education
Ardoin, Birthney – 1983
A survey was taken to find answers to questions being asked by the Accrediting Council on Education in Journalism and Mass Communication (ACEJMC) about the teaching of ethics. A questionnaire was mailed to the 90 advertising programs listed in the 1983 edition of "Where Shall I Go to College to Study Advertising?" to determine where ethics was…
Descriptors: Advertising, College Programs, Course Content, Ethical Instruction
Yssel, Johan C.; And Others – 1993
A study investigated what a group of 29 senior advertising students, part of "Generation X," at a midwestern university found "objectionable" in 35 selected contemporary magazine advertising executions. Using a Q-sort, students ranked the advertisements and completed a personal interview. The majority of the advertisements that…
Descriptors: Advertising, Audience Awareness, College Seniors, Higher Education
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Kenner, Adam; Rivera, Sheryl – Knowledge Quest, 2007
Media has always had the power to affect people on a nonverbal and emotional level. At its best, it can be a source of aesthetic pleasure and deep personal satisfaction. At its worst, citizens and consumers are exposed to psychological and political manipulation which may make them anxious and depressed, dissatisfied with what they have,…
Descriptors: Media Literacy, Mass Media Effects, Criticism, Teaching Methods
Council of Better Business Bureaus, Inc., New York, NY. Clearinghouse for Research on Children's Advertising. – 1978
More than 600 entries are contained in this annotated bibliography of materials concerning the effects of television advertising on children. Entries are alphabetized by author and are divided into the following categories: special interest articles; general interest articles; books and pamphlets; government publications; transcripts of oral…
Descriptors: Advertising, Annotated Bibliographies, Children, Consumer Education
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Schofield, Lemuel B. – Journalism Quarterly, 1985
Examines the history of alcoholic beverage advertising and the possible outcome of a constitutional challenge to laws that attempt to prohibit such ads from radio and television. (FL)
Descriptors: Advertising, Alcoholic Beverages, Constitutional Law, Consumer Protection
Ferrante, Karlene – 1988
Sexism and racism in advertising have been well documented, but feminist research aimed at social change must go beyond existing content analyses to ask how advertising is created. Analysis of the "mirror assumption" (advertising reflects society) and the "gender assumption" (advertising speaks in a male voice to female…
Descriptors: Advertising, Feminism, Mass Media Effects, Mass Media Role
Gray, Ava A.; Whorley, Beulah – 1971
The guide offers suggested curriculum materials in consumer education for secondary schools or as background information for teaching adults. It focuses on an understanding of decision making, the economic system, and management. The units of instruction are based on 13 concepts: (1) the process of decision making in relation to consumer behavior;…
Descriptors: Concept Teaching, Consumer Economics, Consumer Education, Curriculum Guides
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Moore, Roy L.; Moschis, George P. – Journalism Quarterly, 1983
Reports that adolescents learn consumer skills primarily from parents and from newspaper and television contact. (FL)
Descriptors: Adolescents, Advertising, Consumer Economics, Family Role
Reid, Leonard N. – 1978
In response to public concern over the effects of television commercials on children, the Federal Trade Commission formulated regulatory proposals that would ban certain advertising from children's television and regulate advertising intended for the eight year old to the eleven year old age group. However, in the light of two recent research…
Descriptors: Audiences, Childrens Television, Commercial Television, Consumer Protection
Spence, Michael; Owen, Bruce – 1975
An economic analysis of television programing was conducted focusing on the public welfare implications of alternative market structures and policies in the broadcasting industry. Welfare was measured by the sum of producer's and consumer's surplus. It was demonstrated that any of the private market systems considered contain biases against…
Descriptors: Audiences, Broadcast Industry, Cable Television, Commercial Television
Baldwin, Thomas F.; Wirth, Michael O. – 1989
This paper argues that the United States television industry is in a transitional period between the dominance of an advertiser-supported system and an advertiser-subscription system, and that a "dual revenue stream" system of subscription and advertising will eventually relegate the advertiser-only support system to a secondary role.…
Descriptors: Advertising, Broadcast Television, Cable Television, Competition
Moore, Roy L.; And Others – 1979
A study was conducted to examine the relationship of advertising exposure to a variety of cognitive and affective variables in a nonprofit charity campaign. The study also tested the transactional model of advertising effects, which combines exposure, motivations, and gratifications for viewing. A sample of 350 adults was randomly selected and…
Descriptors: Advertising, Attitudes, Communication (Thought Transfer), Information Dissemination
Cox, Carolyn C. – 1999
This paper describes lessons for teaching middle and high school students how to determine if they are influenced by the power of advertising and how to evaluate a product's health claims. To determine the influence of advertising, teachers have high school students discuss what their latest health product/service purchase was, why they bought it,…
Descriptors: Advertising, Consumer Education, Consumer Protection, Health Education
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Council of Better Business Bureaus, Inc., New York, NY. – 1976
Some 248 books, articles, speeches, statements, and testimonies concerning the effects of television advertising on children are listed. Material that relates primarily to the effects of television program content is not included. The listing is alphabetical by author. All items were published between 1945 and 1975, with the majority published in…
Descriptors: Advertising, Bibliographies, Children, Consumer Education
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