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Direct linkMcMullan, John L.; Miller, Delthia – International Journal of Mental Health and Addiction, 2010
There is an absence of research on the commercial advertising of gambling as it relates to casinos. This study examines print, radio, television and point of sale casino ads that aired in Canada. Using quantitative and qualitative methods we analyze a convenience sample of 367 ads that aired or were printed in 2005 and 2006. Our findings indicate…
Descriptors: Advertising, Mass Media Role, Audiences, Foreign Countries
Burwell, Catherine – Education Canada, 2012
Remix is the practice of recombining music, sound, images, and words from sources such as film, television, video, online games, advertising, and novels into new kinds of creative blends. It is a process of re-assembling, recontextualizing, and creating new meanings, and a practice at which young, media-savvy creators excel. Increasingly, youth…
Descriptors: Mass Media Effects, Video Technology, Creativity, Youth Opportunities
