Descriptor
| Advertising | 1 |
| Business | 1 |
| Business Responsibility | 1 |
| Consumer Protection | 1 |
| Disclosure | 1 |
| Drug Legislation | 1 |
| Mass Media Effects | 1 |
| Medicine | 1 |
| Merchandise Information | 1 |
| News Media | 1 |
| Organizational Communication | 1 |
| More ▼ | |
Source
Author
| Levesque, Cynthia | 1 |
Publication Type
| Information Analyses | 1 |
Education Level
Audience
| Community | 1 |
| Researchers | 1 |
Location
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Levesque, Cynthia – 1983
With increases in consumer focused advertising for prescription drugs, the Federal Drug Administration has renewed efforts to protect the public from false advertising. In 1982, it charged that the press kits Eli Lilly and Company distributed to reporters on its new antiarthritis drug, Oraflex, misrepresented the product. It recommended that Lilly…
Descriptors: Advertising, Business, Business Responsibility, Consumer Protection
