Peer reviewedERIC Number: EJ576871
Record Type: CIJE
Publication Date: 1998
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0001-8449
EISSN: N/A
Image Advertisements for Alcohol Products: Is Their Appeal Associated with Adolescents' Intention to Consume Alcohol?
Kelly, Kathleen J.; Edwards, Ruth W.
Adolescence, v33 n129 p47-59 Spr 1998
Seeks to determine if adolescents who drink, or have intentions to drink, find image advertisements for alcohol more appealing than product advertisements. Results indicate that image advertising was preferred to product advertising, particularly by younger adolescents. Evidence of an association between preference for image advertisements and intent to drink in the future was found. (Author/MKA)
Descriptors: Adolescents, Advertising, Age Differences, Drinking, Life Style, Secondary Education, Sex Differences
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
