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ERIC Number: EJ1097740
Record Type: Journal
Publication Date: 2016-Mar
Pages: 15
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1077-6958
A Seventeen-Year Study of Graduate Student Authorship in Advertising Journals
Wang, Ye; Rodgers, Shelly; Wang, Zongyuan; Thorson, Esther
Journalism and Mass Communication Educator, v71 n1 p69-83 Mar 2016
An examination of five leading advertising journals over seventeen years revealed that the number of graduate student "authors" increased over time. However, there was no increase in the total number of "articles" with graduate student authors. More than 70 percent of graduate students who authored or co-authored the published research were first, second, or sole author. Long-standing advertising programs had the most graduate student authors but our results revealed new contenders. Institutions worldwide had a slight increase in the number of graduate student authors, but journalism, advertising, and mass communication programs lagged behind business, marketing, management, and economics programs.
SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: http://sagepub.com
Publication Type: Journal Articles; Reports - Research; Information Analyses
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A