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ERIC Number: EJ794111
Record Type: Journal
Publication Date: 2008-May-2
Pages: 1
Abstractor: ERIC
ISSN: ISSN-0009-5982
How Colleges Use Alumni to Recruit Students
Fogg, Piper
Chronicle of Higher Education, v54 n34 pB13 May 2008
Many college alumni wear their love for their alma maters on their sleeves, if not their sweatshirts. They are practically a walking advertisement for the college, so it often makes sense to rely on them when recruiting, a new survey of admissions officers suggests. The survey, however, also showed that admissions offices with budgets of less than $1-million used alumni less than did those from offices with larger budgets. This article describes how colleges are using alumni to recruit potential students, and discusses the drawbacks and benefits of engaging alumni in student recruitment.
Chronicle of Higher Education. 1255 23rd Street NW Suite 700, Washington, DC 20037. Tel: 800-728-2803; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A