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ERIC Number: ED154885
Record Type: RIE
Publication Date: 1978-Apr-11
Pages: 9
Abstractor: N/A
Effective Promotion in a Greater Metropolitan Area.
Kelly, J. Terence
Community colleges offering or contemplating offering television-based courses will be successful in promotional efforts if the fundamental, philosophical purpose is built upon a need for expanding current educational services to a population thus far unaffected by on-campus programs. Efforts in promoting television courses should be made so that the courses do not threaten on-campus programs, and are better understood by college faculty, more adequately supported by administrators, and more efficiently utilized by students. Since a new clientele is being sought and marketing represents a new adventure for colleges, new thinking and new approaches are indicated beyond traditional promotion methods such as radio, television, and newspaper ads, feature stories, direct mailing, posters, etc. Additional promotional efforts might include using billboards, bus benches, bus advertisements, and bumper stickers, advertising in small community newspapers, and taking advantage of widespread commercial promotion of national television courses such as Bronowski's "The Ascent of Man." College cooperation with community components such as public libraries, rehabilitation institutions, veterans' hospitals, clubs and organizations, and travel agencies can increase visibility and enrollment, and college faculty and students can also be effective recruiters and supporters for television courses. (TR)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Convention of the American Association of Community and Junior Colleges (58th, Atlanta, Georgia, April 9-12, 1978)