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ERIC Number: EJ794304
Record Type: Journal
Publication Date: 2008
Pages: 6
Abstractor: Author
ISSN: ISSN-0883-2323
Formal or Informal? The Impact of Style of Dress and Forms of Address on Business Students' Perceptions of Professors
Sebastian, Richard J.; Bristow, Dennis
Journal of Education for Business, v83 n4 p196-201 Mar-Apr 2008
In this article, the authors examine the effects of style of dress, forms of address, and gender of the stimulus person on business students' perceptions of professors' attributes. Student participants (125 women, 132 men) rated the stimulus person on indexes of attractiveness, trustworthiness, credibility, and likeability. Style of dress and form of address resulted in significant differences in ratings of the professor's trustworthiness, expertise, and likeability. The authors also found significant Gender x Style of Dress and Gender x Form of Address interactions. Suggestions for future researchers include the use of additional stimulus person information and the inclusion of independent variables such as professor approachability, willingness of students to confide in professors, and students' willingness to participate in classroom discussions. (Contains 6 tables.)
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Publication Type: Journal Articles; Reports - Evaluative
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A