Researchers have demonstrated that particular careers attract individuals with distinct identifiable personality profiles and learning styles, and this idea is extended to the selection of majors within the College of Business and Public Administration (BPA) at the University of North Dakota. The Myers-Briggs Type Indicator (MBTI) was used both to explain and predict selection of majors within the BPA. This instrument was administered to 430 junior and senior students in the BPA. A discriminant analysis was used to identify personality profiles and learning styles of majors in accounting, aviation, banking and finance, information management, management, and marketing. An analysis of the data looks at sample descriptors, MBTI personality profiles, and discriminant analysis (of six BPA majors, four BPA groups or majors, and three BPA groups or majors). Study results indicate that significant differences seem to exist between students majoring in accounting, aviation, and information, but banking and finance students do not seem to differ much from accounting majors. The quantitative discriminant analysis did not yield identifiable profiles for management and marketing majors. Identification of student and instructor personality profiles or learning styles may significantly improve educational delivery systems. Nine tables are included. Contains 23 references. (Author/SM)