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ERIC Number: EJ987690
Record Type: Journal
Publication Date: 2012
Pages: 13
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-0307-5079
Selling University Reform: The University of Melbourne and the Press
Potts, Anthony
Studies in Higher Education, v37 n2 p157-169 2012
Since the advent of the "Times Higher Education Supplement World University Rankings" and the "Academic Rankings of World Universities" by Shanghai Jiao Tong University, some Australian universities have become especially concerned with being ranked among the 100 leading universities. The University of Melbourne, Australia's second oldest university, is one such. As part of an agenda to remain one of the world's leading universities, this university instigated major curricular reforms to align its degree structure with that espoused by the Bologna Agreement and consistent with those at North American universities. Aware that successful implementation of such a large-scale reform depended on its acceptance by internal and external communities, the University conducted an extensive press campaign promoting the reforms. This article explores the press reporting of this campaign over a two and a half year period, as the University of Melbourne sought to gain public support and acceptance of the Melbourne Model. (Contains 1 table.)
Routledge. Available from: Taylor & Francis, Ltd. 325 Chestnut Street Suite 800, Philadelphia, PA 19106. Tel: 800-354-1420; Fax: 215-625-2940; Web site: http://www.tandf.co.uk/journals
Publication Type: Journal Articles; Reports - Evaluative
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Australia