This overview to "The Modern Language Journal"'s Focus Issue on Languages for Specific Purposes (LSP) takes a fresh look at issues examined in a 1991 article by Grosse and Voght. Reflecting on change drivers and growth in LSP, the authors comment on current challenges to the field and future research needs. Their remarks are based on new insights…

A study examined eight business Spanish textbooks for cultural content by looking at commonly appearing cultural topics and themes, presentation of cultural information, activities and techniques used to promote cultural understanding, and incorporation of authentic materials. The texts were evenly divided among beginning, intermediate, and…

Business case studies, descriptions of management problems or decisions that require students to analyze and decide on an appropriate course of action, are suitable for classroom study of commercial language because the technique emphasizes situational analysis and communicative activities such as role playing. The principles underlying the case…

A survey of the 20 most populous states concerning their secondary school provision of foreign languages for business is reported. State foreign language supervisors were interviewed for information on state policy or planning for the inclusion of foreign language for business or applied language studies, for information about specific programs or…

The development of a marketing strategy for business Spanish courses by means of situational analysis is described. The planner of marketing strategy must consider demand for a course, institutional acceptance, and financial support. A survey of 508 universities revealed a low level of demand for business Spanish which could potentially be…

Suggests that business students need to be prepared to manage the communication of intercultural teams. Discusses strategies for success such as: developing a network of good relationships built on trust and understanding; showing respect for other cultures and languages; and understanding how diversity strengthens the team. (SG)

Global managers in Mexico identified what their U.S. counterparts should know about Mexican culture to do business effectively. Suggested Mexican and U.S.cultures are exact opposites in many respects. Discussed differences in building business relationships, attitudes toward time, family and religious values, communication patterns, and…

Many firms within and outside the United States operate in multilingual environments that require executives to do business in English as well as in other languages. Executives for whom English is a second language often face special challenges communicating in such settings. This study examines how 115 executives in a distance-learning business…

Analysis of the cultural content of 12 business French texts identified 3 distinct levels: economic or basic-level culture; socioeconomic or second-level culture; and patterns-of-living or third-level culture. The importance of addressing both language and culture in such texts is discussed. (20 references) (CB)