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ERIC Number: EJ1036557
Record Type: Journal
Publication Date: 2014-Mar
Pages: 5
Abstractor: As Provided
ISSN: ISSN-0031-7217
Communication Is Key to Common Core
Maunsell, Patricia A.
Phi Delta Kappan, v95 n6 p61-65 Mar 2014
States, districts, and schools must work to develop effective implementation and communications plans around the Common Core State Standards and aligned assessments. The Education Trust commissioned research on the communication of changes to state assessments in the recent past and lessons learned from that effort identify key elements of an effective and strategic communication plan and many replicable strategies to support a smooth transition to the new assessments. They include: Take a big-tent approach--include all stakeholders from the beginning and develop genuine relationships; be sure to talk and listen; focus on internal communications and consider everyone a messenger; and don't reinvent the wheel--and using existing communications methods and structures.
Phi Delta Kappa International. 408 North Union Street, P.O. Box 789, Bloomington, IN 47402. Tel: 800-766-1156; Fax: 812-339-0018; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Florida; Georgia; Kentucky; New York; Tennessee; Texas