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Warner, Laura A. – Journal of Agricultural Education, 2014
Extension educators endeavor to create and measure outcomes beyond knowledge gain. The purpose of this qualitative study was to explore the role of social marketing as a method for creating behavior change within the University of Florida Extension system through key leader opinions. Additionally, the study sought to identify perceptions about…
Descriptors: Extension Education, Social Change, Marketing, Behavior Change
DiBenedetto, Catherine A.; Lamm, Kevan W.; Lamm, Alexa J.; Myers, Brian E. – Journal of Agricultural Education, 2016
As the global population grows, concern for a food shortage may be looming. As the next generations of agricultural and natural resource leaders are prepared to address this challenge, input throughout multiple disciplines is required to solve this dilemma. Undergraduates must be prepared to engage in problem solving and entrepreneurial thinking…
Descriptors: Agricultural Education, Undergraduate Students, Student Attitudes, Interdisciplinary Approach
Harder, Amy; Zelaya, Priscilla; Roberts, T. Grady – Journal of Agricultural Education, 2016
Extension organizations are challenged to provide onboarding to new employees that is comprehensive and high quality, yet cost-effective. The purpose of this study was to explore Extension agents' perceptions of participating in an onboarding program that used a blended approach involving face-to-face and online learning components. The objectives…
Descriptors: Extension Education, Extension Agents, Attitude Measures, Blended Learning
Lamm, Alexa J.; Taylor, Melissa R.; Lamm, Kevan W. – Journal of Agricultural Education, 2016
Water use has become increasingly contentious as the population grows and water resources become scarcer. Recent media coverage of agricultural water use has brought negative attention potentially influencing public and decision makers' attitudes towards agriculture. Negative perceptions could result in uninformed decisions being made that impact…
Descriptors: Water, Agricultural Occupations, Knowledge Level, Attitude Measures