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Budeva, Desislava; Kehaiova, Maria; Petkus, Ed – e-Journal of Business Education and Scholarship of Teaching, 2015
More than ever, college students vary in terms of nationality and cultural backgrounds, which raises the question: do these cultural differences translate into different learning styles? This study attempts to investigate how marketing students from different countries adopt certain learning styles using two samples of undergraduate students from…
Descriptors: Cross Cultural Studies, Marketing, Comparative Analysis, Cultural Background
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Mohr, Alexander Toni; Holtbrugge, Dirk; Berg, Nicola – Teaching in Higher Education, 2012
This paper uses data gathered from 953 students to investigate how far individuals' preferences for a particular learning style are associated with the perceived usefulness of e-learning. Our findings reveal the effect of individuals' learning styles as well as their gender and professional experience on the perceived usefulness of different forms…
Descriptors: Instructional Design, Cognitive Style, Electronic Learning, Correlation
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Nastanski, Michael; Slick, Thomas – Journal of College Teaching & Learning, 2008
This paper discusses the importance of student learning styles within a Distance Learning (DL) classroom. The study examines the learning style preferences of online business students as measured by the Kolb Learning Style Inventory and determines if a significant difference in course grades and course completion rates exist between students when…
Descriptors: Business Administration Education, Cognitive Style, Distance Education, Online Courses
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Zhan, Ginny Q.; Moodie, Douglas R.; Sun, Yanmin; Wang, Bailing – Journal of Learning in Higher Education, 2013
This research project explores learning styles of college students in the US and China. The Grasha-Reichmann Student Learning Style Scale, designed to measure how college students view their learning, was used as the main instrument for the current study. A total of 511 college students, 274 from the US and 237 from China, participated in this…
Descriptors: College Students, Cognitive Style, Foreign Countries, Gender Differences
Grossi, Roberta – ProQuest LLC, 2013
The way training is delivered in a corporate environment has a tremendous effect on its results. This study investigated the role of culture in the learning styles of adult French and American learners working in an international corporate setting. The assumption was that Americans prefer to learn from action-oriented methods and are more…
Descriptors: Cognitive Style, Preferences, Hypothesis Testing, Adult Learning
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Young, Arlene Shorter – Journal of International Students, 2011
Given the receptivity of American colleges to international students, administrators and professors must recognize the diversity such registrants bring to campus in the form of achievement, age, gender, language, and national differences. The purpose of this study was to compare learning style preferences of international first year college…
Descriptors: College Students, Anxiety, Foreign Countries, Cognitive Style