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ERIC Number: ED059626
Record Type: RIE
Publication Date: 1972-Apr
Pages: 612
Abstractor: N/A
Reference Count: 0
Television and Social Behavior; Reports and Papers, Volume IV: Television in Day-to-Day Life: Patterns of Use.
Rubinstein, Eli A., Ed.; And Others
Any attempt to gain insight into the effects of television on the viewing public must also include an assessment of the amount and patterns of viewing by the various segments of the general population. This fourth volume of technical reports to the Scientific Advisory Committee on Television and Social Behavior attempts to provide a new picture of how much and what kind of television people watch in the 1970s. After an overview, eight research projects are reported. They range from general studies of national samples to studies which focus either on specific subpopulations or on audiences for specific types of programs. Findings of the several studies include that television has become more interwoven into our lives, but its hold on our attention has perhaps been reduced; that the public has become more critical of the medium, especially of commercials; that heavy versus light viewing of television per se no longer discriminates among children the way it did in the 1959 study of Schramm, Lyle, and Parker; that television is more likely to be used to fill time that would otherwise be used for generally "nonconstructive" activities; that there is learning from television; and that viewing of violent programs tends to increase according to the amount of viewing done in the company of parents. (Author/SH)
Superintendent of Documents, U.S. Government Printing Office, Washington, D.C. 20402 (DHEW Pub. No. 72-9059)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: Surgeon General's Scientific Advisory Committee on Television and Social Behavior, Washington, DC.
Note: See also EM 009 435, EM 009 664, EM 009 665, EM 009 666, EM 009 668