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ERIC Number: EJ1028078
Record Type: Journal
Publication Date: 2014
Pages: 16
Abstractor: As Provided
ISSN: ISSN-1466-4208
Corporate Language: The Blind Spot of Language Policy? Reflections on France's Loi Toubon
Saulière, Jérôme
Current Issues in Language Planning, v15 n2 p220-235 2014
This article looks at France's Loi Toubon, which mandates the use of French in private companies, to illustrate how macro-level language planning reaches a dead end if it fails to consider local contexts and involve micro-level agents. The motivations, limitations and contradictions of France's language policy in relation to companies are discussed in view of the language planner's self-legitimizing discourse, which hinges on three themes: customer protection, employee protection and economic performance. Companies, we conclude, should be made to take responsibility for particular language issues rather than be coerced into complying with context-blind legislation. Drawing on this, we suggest an approach based on stakeholders' involvement and acknowledgement of what we propose to call a company's sociolinguistic responsibility.
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Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: France
Grant or Contract Numbers: N/A