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ERIC Number: EJ1034496
Record Type: Journal
Publication Date: 2013
Pages: 13
Abstractor: As Provided
Reference Count: 37
ISSN: ISSN-1052-8008
Proposing Community-Based Learning in the Marketing Curriculum
Cadwallader, Susan; Atwong, Catherine; Lebard, Aubrey
Marketing Education Review, v23 n2 p137-149 Sum 2013
Community service and service learning (CS&SL) exposes students to the business practice of giving back to society while reinforcing classroom learning in an applied real-world setting. However, does the CS&SL format provide a better means of instilling the benefits of community service among marketing students than community-based learning (CBL), a modification of client-sponsored projects using nonprofit organizations that emphasize societal benefits? A series of three studies reveals that CBL renders results that are more favorable than CS&SL by enhancing student awareness and perceived benefits of community service at the undergraduate and graduate curriculum levels.
M.E. Sharpe Inc. 80 Business Park Drive, Armonk, NY 10504. Tel: 800-541-6563; Fax: 914-273-2106; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A