NotesFAQContact Us
Collection
Advanced
Search Tips
What Works Clearinghouse Rating
Showing 16 to 30 of 3,400 results Save | Export
Peer reviewed Peer reviewed
PDF on ERIC Download full text
Dorozhkin, Evgenij M.; Akimova, Olga B.; Lazarev, Alexander V.; Spylaev, Dmitriy O.; Kornilov, Alexander S. – International Journal of Environmental and Science Education, 2016
The relevance of the problem under study is based on the necessity to find the most productive method of positioning a higher educational organization at the educational services market within the conditions of transfer from the centrally planned economy to a market economy and changing of the thinking format of the young generation. The purpose…
Descriptors: Foreign Countries, Higher Education, Vocational Education, Free Enterprise System
Peer reviewed Peer reviewed
Direct linkDirect link
Fowler, Kendra; Bridges, Eileen – Journal of Marketing Education, 2012
A new experiential exercise affords marketing students the opportunity to learn to design service environments. The exercise is appropriate for a variety of marketing courses and is especially beneficial in teaching services marketing because the proposed activity complements two other exercises widely used in this course. Service journal and…
Descriptors: Experiential Learning, Services, Marketing, Business Administration Education
Peer reviewed Peer reviewed
Direct linkDirect link
Rosetti, Joseph L.; Maceiko, Meghan – College Teaching Methods & Styles Journal, 2009
Through the collaborative efforts of an undergraduate student and a professor of marketing, this paper focuses on a case study and corresponding teaching notes developed as a final component of an independent study in service marketing. The case utilizes the hospitality industry as the template for analysis of the appropriateness of marketing…
Descriptors: Undergraduate Students, Hospitality Occupations, Independent Study, Industry
Peer reviewed Peer reviewed
PDF on ERIC Download full text
Neese, William T.; Field, J. Robert; Viosca, R. Charles – Journal of Service-Learning in Higher Education, 2013
One goal for higher education that should be taken very seriously is the development of students who learn the value of being productive members of their communities by contributing pro bono expertise to those with a need, but without the expertise or resources necessary to accomplish the task(s) on their own. In an effort to enhance their images,…
Descriptors: Service Learning, Research Projects, Business Administration Education, Learning Activities
Peer reviewed Peer reviewed
Direct linkDirect link
Gibbs, Paul – Journal of Marketing for Higher Education, 2011
This paper discusses the concerns for a distinct ethics for marketers of higher education. It argues that higher education retains a difference for both product and service and that unfettered marketing can influence and then manipulate the underlying edifying offering.
Descriptors: Higher Education, Student Recruitment, Ethics, Educational Philosophy
Peer reviewed Peer reviewed
Direct linkDirect link
Siddike, Md. Abul Kalam; Kiran, K. – Education for Information, 2015
The main objective of this study is to investigate the perceptions of academic librarians towards the marketing of library services through social networking sites (SNSs) and their understanding of using electronic word-of-mouth (eWOM) as a marketing tool in academic libraries. This study follows a qualitative data-gathering approach of structured…
Descriptors: Academic Libraries, Librarian Attitudes, Librarians, Social Networks
Peer reviewed Peer reviewed
Direct linkDirect link
Gruber, Anne Marie – portal: Libraries and the Academy, 2018
Service-learning, a growing pedagogy in higher education, provides opportunities for students to contribute to communities and to reflect upon experiences ranging from direct service to advocacy. Librarians have an important but underutilized role in supporting service-learning as they contribute to institutional missions and the public purposes…
Descriptors: Library Role, Service Learning, College Faculty, Teacher Attitudes
Peer reviewed Peer reviewed
Direct linkDirect link
Guilbault, Melodi – Journal of Marketing for Higher Education, 2016
Even though marketing in higher education (HE) is well established, there is a continued debate about who the customer is, with many still not accepting that students should be viewed as customers in HE. The student as customer model has its opponents and proponents. This paper reframes the debate using the framework of market orientation,…
Descriptors: Marketing, Student Recruitment, College Choice, Commercialization
Peer reviewed Peer reviewed
Direct linkDirect link
Jablonski, Becca B. R.; O'Hara, Jeffrey K.; McFadden, Dawn Thilmany; Tropp, Debra – Journal of Extension, 2016
Local food system stakeholders are confronted with challenges when attempting to ascertain the economic impacts of food system investments. The U.S. Department of Agriculture Agricultural Marketing Service commissioned a team of economists to develop a resource to provide support to stakeholders interested in understanding the economic impacts of…
Descriptors: Economic Impact, Food, Investment, Evaluation Methods
Peer reviewed Peer reviewed
Direct linkDirect link
Cadwallader, Susan; Atwong, Catherine; Lebard, Aubrey – Marketing Education Review, 2013
Community service and service learning (CS&SL) exposes students to the business practice of giving back to society while reinforcing classroom learning in an applied real-world setting. However, does the CS&SL format provide a better means of instilling the benefits of community service among marketing students than community-based…
Descriptors: Service Learning, Marketing, Business Administration Education, College Curriculum
Peer reviewed Peer reviewed
Direct linkDirect link
Mushketova, Natalia; Bydanova, Elizaveta; Rouet, Gilles – International Journal of Educational Management, 2018
Purpose: The export of Russian educational services worldwide was not considered by the Russian Government as a full-fledged economic sector until recently. However, the situation has changed since the early 2000s, when in 2002, the Russian Government approved the national strategy for higher education promotion abroad and since then has been…
Descriptors: Strategic Planning, Institutional Advancement, Universities, Foreign Countries
Peer reviewed Peer reviewed
PDF on ERIC Download full text
Martincová, Jana; Andrysová, Pavla – Journal of Social Studies Education Research, 2017
This paper addresses the professional preparation of future teachers of social pedagogy (social educators) in the context of current tasks which the social pedagogy in the Czech Republic still has. Based on the results of the research which aims to present the professional characteristics of students of social pedagogy, we propose an innovation of…
Descriptors: Social Studies, Teacher Education, Questionnaires, Foreign Countries
Peer reviewed Peer reviewed
Direct linkDirect link
Herold, Kristiina; Sipilä, Jenni; Tarkiainen, Anssi; Sundqvist, Sanna – Journal of Marketing for Higher Education, 2017
The purpose of this paper is to assess the effect of service values on the processing of word-of-mouth (WOM) information, and their impact on a complex belief in a high-involvement service context. Hypotheses are tested on survey data collected from 378 respondents facing a high-involvement service choice. The results suggest that two distinct…
Descriptors: Beliefs, Hypothesis Testing, Speech Communication, Dialogs (Language)
Peer reviewed Peer reviewed
Direct linkDirect link
Massey, Jennifer; Burrow, Jeff – Journal of Student Affairs Research and Practice, 2012
Increasing numbers of students are participating in study abroad programs. Outcomes associated with these programs have been studied extensively, but relatively little is known about what motivates and influences students to participate. This study investigated factors that motivate and influence students to study on exchange and explored how…
Descriptors: Foreign Countries, Study Abroad, Motivation, Colleges
Peer reviewed Peer reviewed
Direct linkDirect link
Santini, Fernando de Oliveira; Ladeira, Wagner Junior; Sampaio, Claudio Hoffmann; da Silva Costa, Gustavo – Journal of Marketing for Higher Education, 2017
This paper discusses the results of a meta-analysis performed to identify key antecedent and consequent constructs of satisfaction in higher education. We offer an integrated model to achieve a better understanding of satisfaction in the context of higher education. To accomplish this objective, we identified 83 studies that were valid and…
Descriptors: College Students, Student Attitudes, Student Satisfaction, Higher Education
Pages: 1  |  2  |  3  |  4  |  5  |  6  |  7  |  8  |  9  |  10  |  11  |  ...  |  227