Summarizes a study using a service marketing-mix model (promoting product, place, price, promotion, people, processes, and proof) to document educational marketing practices in 11 public and private British schools. The schools visited evinced a general lack of coherent marketing practice. Administrators had little management training in…

This collection of worksheets includes typical space profiles for North Carolina's preK-12 schools, offering: number of students, core capacity, special education, media center, food service, physical education, academic and arts education classrooms, resource rooms, other teaching stations, administration, auditorium/theater, service/marketing…

This paper examines the online marketing of digital technologies in education from three multi-national technology corporations' websites focusing on both the language used in the text and the nature of the accompanying images. Through a content analysis, the paper shows the ways in which the need for technology investment is rationalised. It also…

This paper presents results of a customer satisfaction survey of Vermont elementary and secondary public schools concerning satisfaction with mental health services during the 1996-97 school year. Analysis of completed questionnaires (N=233) are interpreted from a marketing perspective. Findings are reported for: (1) treated prevalence of…

Marketing the food service program in an Ohio district is directed toward the students and also at the community, school administrators, teachers, and employees. Students are encouraged to follow a healthier way of eating. (MLF)

This set of digests includes 35 two-page articles in the areas of counseling programs and practices; theory and research; and professional development. Fourteen articles are presented in the area of programs and practices. These range from the efficacy of school-based drug education programs to learning styles counseling. Six articles are…

After the state terminated funding and operation of school lunch programs, a Rhode Island school district chose to create and operate its own program. The results of the first year of operation include a 30% increase in student participation and a 33% increase in food service revenue. A concerted marketing effort and a growing catering business…

Describes possible roles of the teacher-librarian in school staff development. The roles of librarians are discussed, including serving as agents for educational change and as curriculum consultants; the design of staff development programs is explained; the expansion of media center services is discussed; and marketing and public relations…

Background: School-based dental sealant programs are noted to increase sealant uptake among children, especially those from low-income families and those living in rural and underserved areas. However, nationally school-based dental sealant programs are substantially underutilized. This paper describes a partnership approach to a school-based…

In this article, we take a close look at the authoritative discourses of digital writing development communicated through the US Common Core State Standards, inclusive of its marketing materials (e.g., website, supplemental documents, and videos). Digital writing is largely missing from the CCSS and its limited inclusion is predominantly in the…

Many techniques that American business has developed for marketing goods and services can be used to build public support for the schools. Practical elements of a marketing plan include: (1) developing a customer philosophy; (2) creating an organizational image; (3) employing and supporting marketing personnel; (4) communications; and (5)…

Purpose: The article focuses on the emergence of a private tutoring industry in Denmark over the last decade. Specifically, it explores how private tutoring companies legitimize themselves in a social and cultural context where education has for long predominantly been understood in egalitarian terms. Design/Approach/Methods: The article takes…

This report summarizes the educational highlights of a workshop sponsored by the U.S. Department of Agriculture, the University of Kentucky's Cooperative Extension Service, and the Kentucky Department of Agriculture aimed at boosting the use of locally produced fresh food in school feeding programs. The workshop was designed to provide a forum for…

Development of marketing plans can assist not only public school districts in meeting recent competition but will also improve educational processes, increase revenue, and restore confidence in schools. This collection of articles describes a new role for school administrators--particulary for business managers: administrators as "entrepreneurs."…

Interest in gaming and simulation, as traced back in educational history to the late 1800s, has prompted educators to consider gaming and simulation as a curriculum process which employs the utilization of symbolic models for the attainment of defined goals. In an attempt for schools to be accountable, gaming and simulation is considered to be a…