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Davis, Steven J.; Murphy, Kevin M.; Topel, Robert H. – Journal of Political Economy, 2004
We analyze entry, pricing, and product design in a model with differentiated products. Market equilibrium can be "separating," with multiple sellers and a sorting of heterogeneous consumers across goods, or "exclusionary," with one seller serving all customer types. Entry into an initially monopolized market can occur because of cost reductions or…
Descriptors: Economics Education
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Palmer, Rebekka S.; Kilmer, Jason R.; Larimer, Mary E. – Journal of American College Health, 2006
The authors used social marketing to design and test advertisement components aimed at increasing students' interest in attending an alcohol program focused on reaching students who drink heavily, although the authors offered no such program. Participants were undergraduate students in introductory psychology courses (N = 551). Questionnaires…
Descriptors: Marketing, Drinking, Alcohol Abuse, Undergraduate Students
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Scott, Frank A.; And Others – Industrial and Labor Relations Review, 1989
Argues that the provision of the same fringe benefits for all workers promotes labor market segmentation by inducing workers to sort themselves across the economy according to their demand for fringe benefits. (JOW)
Descriptors: Fringe Benefits, Labor Market, Occupational Mobility, Taxes
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Aurand, Tim – Adult Learning, 1994
Describes market segmentation and how the principles of segmentation can be applied to the adult education market. Indicates that applying segmentation techniques to adult education programs results in programs that are educationally and financially satisfying and serve an appropriate population. (JOW)
Descriptors: Adult Education, Educational Demand, Marketing, Needs Assessment
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Dietrich, Timo; Rundle-Thiele, Sharyn; Leo, Cheryl; Connor, Jason – Journal of School Health, 2015
Background: According to commercial marketing theory, a market orientation leads to improved performance. Drawing on the social marketing principles of segmentation and audience research, the current study seeks to identify segments to examine responses to a school-based alcohol social marketing program. Methods: A sample of 371 year 10 students…
Descriptors: Marketing, Alcohol Education, Drinking, Student Attitudes
Chen, Yu-Fen; Hsiao, Chin-Hui – New Horizons in Education, 2009
Background: Because of the educational reform and decreasing birth rate in Taiwan over the past 20 years, higher technological and vocational Education (TVE) in Taiwan faces a severe student recruitment competition. Dailey (2007) indicates the need to develop marketing strategies in higher education is evident. TVE institutes are beginning to…
Descriptors: Foreign Countries, Student Recruitment, Vocational Education, Competition
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Brown, Joseph D. – Journal of College Admission, 1991
Using concept of market segmentation (dividing market into distinct groups requiring different product benefits), surveyed 398 college students to determine benefit segments among students selecting a college to attend and factors describing each benefit segment. Identified one major segment of students (classroomers) plus three minor segments…
Descriptors: College Bound Students, College Choice, Decision Making, High School Students
Moreno Minguez, Almudena – Online Submission, 2013
This paper reflects the ambiguous concept of employability and its use as an instrument to fight against youth unemployment. Generally, this concept refers to educational capital which workers acquire to enhance their possibilities of being employed and productive, without taking into account factors, such as sex, nationality, the social class…
Descriptors: Foreign Countries, Employment Potential, Labor Market, Youth Employment
OCLC Online Computer Library Center, Inc., 2008
The Online Computer Library Center (OCLC) received a grant from the Bill & Melinda Gates Foundation to conduct research, develop strategies, create materials and evaluate the potential of marketing and communications programs to sustain and increase funding for U.S. public libraries. The quantitative study targeted two audiences: residents in…
Descriptors: Public Libraries, Statistical Analysis, Library Services, Financial Support
Dragon, Andrea C. – Drexel Library Quarterly, 1983
Defines the concept of marketing and relates models involving the exchanges and transactions of markets and charities to services offered by libraries. Market segmentation, understanding the behavior of markets, competition, and movement toward a market-oriented library are highlighted. Nineteen references are cited. (EJS)
Descriptors: Library Services, Marketing, Models, Public Libraries
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Goldgehn, Leslie A. – Journal of Marketing for Higher Education, 1990
A survey of 791 college admissions officers investigated the use and perceived effectiveness of 15 marketing techniques: publicity; target marketing; market segmentation; advertising; program development; market positioning; market research; access; marketing plan; pricing; marketing committee; advertising research; consultants; marketing audit;…
Descriptors: Administrative Policy, Administrator Role, Admissions Officers, Advertising
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Leigh, Duane E. – Industrial and Labor Relations Review, 1976
A study examined the extent to which racial differences in occupational advancement can be attributed to differences in formal education and training, or to structural factors representing market segmentation, concluding that advancement of blacks is increased by increased education. (HD)
Descriptors: Age, Blacks, Economic Factors, Economic Research
Kim, Kwang Chung; And Others – Ethnicity, 1981
Analyzes the methods of job information acquisition used by recent Korean immigrants. Indicates the Koreans most frequently use personal contact with other Koreans. Reviews findings from the perspective of labor market segmentation. (Author/MK)
Descriptors: Employment Opportunities, Employment Patterns, Immigrants, Job Search Methods
Wright, Peter H. – 1985
A concept-based introduction to market segmentation is provided in this instructional module for undergraduate and graduate transportation-related courses. The material can be used in many disciplines including engineering, business, marketing, and technology. The concept of market segmentation is primarily a transportation planning technique by…
Descriptors: Adoption (Ideas), College Instruction, Engineering Education, Graduate Study
Wrausmann, Gale L.; And Others – 1975
Markets can be defined as groups of people or organizations that have resources that could be exchanged for distinct benefits. Market segmentation is one strategy for market management and involves describing the market in terms of the subgroups that compose it so that exchanges with those subgroups can be more effectively promoted or facilitated.…
Descriptors: Change Agents, Change Strategies, Educational Change, Educational Innovation
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