Purpose: Active school travel (AST) programmes aim to change commuting behaviour to improve children's physical and mental health. However, very limited health education programmes for children use segmentation to create tailored solutions that understand the specific characteristics of each group of children and their caregivers in order to yield…

Purpose: Social marketing benchmark criteria were used to understand the extent to which single-substance alcohol education programmes targeting adolescents in middle and high school settings sought to change behaviour, utilised theory, included audience research and applied the market segmentation process. The paper aims to discuss these issues.…

School-choice programs may increase schools' incentives for marketing rather than improving their educational offering. This article systematically reviews the literature on the marketing activities of primary and secondary schools worldwide. The 81 articles reviewed show that schools' marketing has yet to be tackled by marketing academics or…

A University of Western Australia market segmentation study for the masters program in business administration examined the relationship between Graduate Management Admission Test scores, work experience, faculty of undergraduate degree, gender, and academic success in the program. Implications of the results for establishing admission criteria…

A study applied the concept of market segmentation to student evaluation of college teaching, by assessing whether there exist several segments of students and how this relates to their evaluation of faculty. Subjects were 156 Australian undergraduate business administration students. Results suggest segments do exist, with different expectations…

The question of whether graduates of Australia's technical and further education (TAFE) programs are getting what they want from training was examined. A market segmentation approach was used to analyze data from the 2001 Student Outcomes Survey (SOS). The market segments analyzed covered 93% of TAFE graduates surveyed in the 2001 SOS. The…

Throughout the world, women are underrepresented in technical fields as a result of the segmentation of the labor market and the internalization of expectations for women. Distance education can make an important contribution in overcoming barriers to women's participation in technology in the developed and developing world. The Open University in…

A nation's culture, competitiveness and economic performance explain academic performance. Partial Least Squares (PLS) testing of 2252 students shows culture affects competitiveness and academic performance. Culture and economic performance each explain 32%; competitiveness 36%. The model predicts academic performance when culture, competitiveness…

The paper explores the dynamics of competition in higher education. National competition and global competition are distinct, but feed into each other. Higher education produces "positional goods" (Hirsch 1976) that provide access to social prestige and income-earning. Research universities aim to maximise their status as producers of…